Tubi, Fox Corporation’s AVoD service, has announced the launch of Productubity, a new Chrome extension designed to help users stream smarter, and sneakier, while on the clock. Productubity lets streamers toggle from Tubi to a fictitious work screen with a single click, to keep the content on screen from being detected by their boss and […]
Millions of Brits aged 55 and over feel “left behind” by today’s TV despite being the generation who watch it most. The Upper Third report – created by the Freeview channel network Great!, owned by Narrative Entertainment – has revealed it is the UK’s 22 million over-55s who feel the most ignored by modern TV […]
Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]
As the streaming wars rage, with multiple prominent platforms battling for attention, the real battleground isn’t just for eyeballs – it’s for the hearts and wallets of the next generation of consumers. And for Gen Z, increasingly, that battle comes with subtitles, according to a report from Hub Intel. While legacy media scrambles – or […]
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]
The EBU Digital Committee has entered a new chapter under the leadership of its recently elected Chair, Philippe Keutgen, Media Platforms Strategy and Partnerships Advisor at RTBF. Keutgen has delivered his first message: the committee will be a driver of action, innovation, and value for all Members, large and small. “I want to steer us […]
Audigent and Experian have announced an expanded collaboration with Fandom, the global fan platform. The collaboration enables marketers to tap into more than 2,400 ready-made Experian audience groups directly within FanDNA Helix, Fandom’s first-party AI-powered data product. By combining Experian’s marketing data with Fandom’s fan insights, brands can connect with Fandom’s highly active community—especially its […]
Social media is a powerful platform for young Black American consumers to stay connected to media and entertainment, news on current events, and their favourite brands. According to Horowitz’s annual report, FOCUS Generation Next, three in four (75 per cent) Black Gen Z consumers use social media apps every day or almost every day, with […]
Over one in ten Brits (13 per cent) now spend the equivalent of 60 full days a year watching content on streaming services like Netflix, Disney+, and Prime Video, clocking up more than 1,460 hours of watchtime per year. The data, released by subscription bundling platform Bango, is based on insights from 40,000 UK consumers, […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]