Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]

Four in ten (41 per cent) of Gen Z in the UK say they are willing to share personal data to enable faster, personalised, or seamless online experiences, according to new research from European privacy tech leader, Usercentrics. In contrast, just 29 per cent of Baby Boomers report the same. While 74 per cent of […]

Singapore-based content creators Empire of Arkadia (EOA) and Mocha Chai Laboratories (MCL) have partnered with Japan’s public media organisation NHK and production house TV Man Union (TVU) in creating Lost and Found – an adventure drama series inspired by real events, targeting Gen Z audiences around the world. Shot in both Japanese and English, on […]

Tubi, Fox Corporation’s AVoD service, has announced the launch of Productubity, a new Chrome extension designed to help users stream smarter, and sneakier, while on the clock. Productubity lets streamers toggle from Tubi to a fictitious work screen with a single click, to keep the content on screen from being detected by their boss and […]

 Millions of Brits aged 55 and over feel “left behind” by today’s TV despite being the generation who watch it most. The Upper Third report – created by the Freeview channel network Great!, owned by Narrative Entertainment – has revealed it is the UK’s 22 million over-55s who feel the most ignored by modern TV […]

Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]

As the streaming wars rage, with multiple prominent platforms battling for attention, the real battleground isn’t just for eyeballs – it’s for the hearts and wallets of the next generation of consumers. And for Gen Z, increasingly, that battle comes with subtitles, according to a report from Hub Intel. While legacy media scrambles – or […]

The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]

The EBU Digital Committee has entered a new chapter under the leadership of its recently elected Chair, Philippe Keutgen, Media Platforms Strategy and Partnerships Advisor at RTBF. Keutgen has delivered his first message: the committee will be a driver of action, innovation, and value for all Members, large and small. “I want to steer us […]