HardScope, the Creator Media platform built to power talent growth while onboarding brands into the new world of Creator Media at scale, has gone live. The launch arrives at a critical tipping point in the media landscape. While youth audiences spend the vast majority (nearly 70 per cent) of their screen time with creator-driven platforms, […]
Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]
Channel 4 has announced two new podcasts aimed at Gen Z audiences. Untangled fronted by Stacey Dooley and Ben Zand and A News Thing hosted by the comedians of A Comedy Thing by Channel 4, will offer young audiences duly impartial and fact-checked response to the week’s biggest news stories. A News Thing is an enlightening weekly […]
Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]
Four in ten (41 per cent) of Gen Z in the UK say they are willing to share personal data to enable faster, personalised, or seamless online experiences, according to new research from European privacy tech leader, Usercentrics. In contrast, just 29 per cent of Baby Boomers report the same. While 74 per cent of […]
Singapore-based content creators Empire of Arkadia (EOA) and Mocha Chai Laboratories (MCL) have partnered with Japan’s public media organisation NHK and production house TV Man Union (TVU) in creating Lost and Found – an adventure drama series inspired by real events, targeting Gen Z audiences around the world. Shot in both Japanese and English, on […]
Tubi, Fox Corporation’s AVoD service, has announced the launch of Productubity, a new Chrome extension designed to help users stream smarter, and sneakier, while on the clock. Productubity lets streamers toggle from Tubi to a fictitious work screen with a single click, to keep the content on screen from being detected by their boss and […]
Millions of Brits aged 55 and over feel “left behind” by today’s TV despite being the generation who watch it most. The Upper Third report – created by the Freeview channel network Great!, owned by Narrative Entertainment – has revealed it is the UK’s 22 million over-55s who feel the most ignored by modern TV […]
Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]
As the streaming wars rage, with multiple prominent platforms battling for attention, the real battleground isn’t just for eyeballs – it’s for the hearts and wallets of the next generation of consumers. And for Gen Z, increasingly, that battle comes with subtitles, according to a report from Hub Intel. While legacy media scrambles – or […]