Audigent and Experian have announced an expanded collaboration with Fandom, the global fan platform. The collaboration enables marketers to tap into more than 2,400 ready-made Experian audience groups directly within FanDNA Helix, Fandom’s first-party AI-powered data product. By combining Experian’s marketing data with Fandom’s fan insights, brands can connect with Fandom’s highly active community—especially its […]
Social media is a powerful platform for young Black American consumers to stay connected to media and entertainment, news on current events, and their favourite brands. According to Horowitz’s annual report, FOCUS Generation Next, three in four (75 per cent) Black Gen Z consumers use social media apps every day or almost every day, with […]
Over one in ten Brits (13 per cent) now spend the equivalent of 60 full days a year watching content on streaming services like Netflix, Disney+, and Prime Video, clocking up more than 1,460 hours of watchtime per year. The data, released by subscription bundling platform Bango, is based on insights from 40,000 UK consumers, […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]
In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double the rate (14 per cent) of US subscribers at large, according to data from […]
According to Deloitte’s 19th annual Digital Media Trends survey, the media and entertainment (M&E) industry is at a crossroads. Gen Zs and millennials are increasingly turning to social platforms for entertainment, drawn by data-driven personalised recommendations and a myriad of free, ad- supported content. Meanwhile, the percentage of paid TV (such as cable or satellite) […]
A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity. As the generation that scrolls streams, and shapes trends in real time, Gen Z is redefining the way brands, media and influencers engage with audiences at the intersection […]
Tubi, Fox Corporation’s ad-supported streaming service, has released findings from The Stream 2025: Audience Insights Shaping Streaming. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a dive into the changing streaming behaviours of US consumers, especially Gen Z, and how marketers can reach these audiences amid the shifting […]
FreeWheel, a Comcast company and technology platform for the video advertising industry, has released the findings from a new study, CTV Barometer, carried out with GWI — the consumer insights tech company. The research shows that streaming TV is rapidly becoming a popular way to consume content, regardless of age. Across 630 million streamers in […]
CSG recently surveyed 1,000+ consumers across the US, UK, France, Australia and Germany regarding how they interact with AI-enabled support tools when contacting their communications service providers (CSP) and the effectiveness of those tools from the consumer perspective and its impact on loyalty. Across all regions, 85 per cent of respondents would prefer to use […]