GumGum, the contextual-first, global digital advertising platform, has announced the appointment of Katy Loria as its new Chief Revenue Officer (CRO). In this role, Loria will lead GumGum’s global revenue organisation and report directly to CEO Marcus Startzel. “We’re excited to welcome Katy to GumGum,” said Startzel. “She brings an exceptional track record of building […]
FreeWheel, a Comcast company and technology platform for the video advertising industry, and Experian, a data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will enable advertisers to reach more precise, addressable audiences, ensuring consumers receive more relevant experiences, products and services. Experian’s […]
Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming inventory through a single campaign for the first time. Designed to super charge the breadth of brands advertising on TV, the move will will bring […]
ProSiebenSat.1, the German media group, and FreeWheel, the Comcast Company and technology platform for the video advertising industry, are entering into a partnership to enable pan-European cross-media campaigns on the big screen. This is made possible by FreeWheel’s technologies as well as the international rollout of the Media Manager from ProSiebenSat.1 subsidiary Virtual Minds. “The […]
FreeWheel, a Comcast Company and technology platform for the video advertising industry, has announced a strategic partnership with media company Innity to streamline media buying and boost audience addressability across CTV and premium digital video inventories. Innity’s clients – agencies and advertisers – will be able to connect with premium video sellers across Southeast Asia […]
Comcast Advertising, the advertising arm of Comcast, has announced the expansion of its international business, including a newly launched Media Solutions division, to align with the evolving needs of global clients and streamline media buying for advertisers across its portfolio of inventory. Internationally, Comcast Advertising’s new Media Solutions team will sell the media solutions previously […]
Madhive, the unified operating system for local media, has announced the appointment of industry veterans Michael Kim as Chief Product Officer (CPO) and Laura Colona as Chief of Staff. “With the local media landscape evolving rapidly, we’re focused on building the team and technology to lead this transformation,” said Spencer Potts, CEO of Madhive. “Michael […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]
FreeWheel, a Comcast company and technology platform for the video advertising industry, has released the findings from a new study, CTV Barometer, carried out with GWI — the consumer insights tech company. The research shows that streaming TV is rapidly becoming a popular way to consume content, regardless of age. Across 630 million streamers in […]
FreeWheel and VideoAmp, a media measurement company, have announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s measurement data will now be available to Strata clients, enabling more informed, data-driven decisions across US TV buys. Strata customers will now have the ability to transact and analyse ad […]