FreeWheel, the technology platform for the streaming advertising ecosystem, has announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) Server and a suite of Intelligence tools. These innovations embed AI directly into the core of premium video transactions, enabling buyers and sellers to automate workflows, optimise performance in real time, and operate with greater […]
FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from its Voice of the Viewer study. The research reveals that viewers across Europe have bought into streaming TV, with many now using it as their primary TV format. More than eight in 10 (83 per cent) say they are satisfied […]
Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a new way for advertisers to access Xumo’s streaming inventory through OpenPath, a direct supply path from advertising technology specialist The Trade Desk. This access enables advertisers and their agencies to seamlessly connect with Xumo’s ecosystem, which reaches more than 60 million monthly active users across streaming devices, smart TVs, and ad-supported […]
NBCUniversal, independent agency RPA, FreeWheel, and Newton Research have announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and digital. In a first-of-its-kind proof-of-concept, an agency can execute and optimise a single premium video investment across platforms in seconds. Newton, NBCUniversal and FreeWheel’s agents orchestrate cross-platform video […]
FreeWheel, a Comcast Company, and atechnology platform for the streaming advertising ecosystem, has announced the appointment of Laurence d’Août as Vice President of Sales, International. In her new role, d’Août will lead the development and execution of revenue generation initiatives across FreeWheel’s international markets, bolstering the company’s continuous growth. She will report directly to Thomas […]
FreeWheel, the technology platform for the streaming advertising industry, and streaming specialist Roku have announced an expansion of their longstanding partnership, following strong results from the collaboration launched in 2024. With this strategic move, Roku establishes the FreeWheel Streaming Hub as a platform for Roku Advertising, deepening the pair’s connection. Roku’s CTV supply can now […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The data set used for this report is one of the largest available on the usage and monetisation of professional, rights-managed ad-supported video content worldwide and is based on aggregated advertising data […]
GumGum, the contextual-first, global digital advertising platform, has announced the appointment of Katy Loria as its new Chief Revenue Officer (CRO). In this role, Loria will lead GumGum’s global revenue organisation and report directly to CEO Marcus Startzel. “We’re excited to welcome Katy to GumGum,” said Startzel. “She brings an exceptional track record of building […]
FreeWheel, a Comcast company and technology platform for the video advertising industry, and Experian, a data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will enable advertisers to reach more precise, addressable audiences, ensuring consumers receive more relevant experiences, products and services. Experian’s […]
Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming inventory through a single campaign for the first time. Designed to super charge the breadth of brands advertising on TV, the move will will bring […]