A study from Harris Poll reveals how the FIF World Cup 2026 could become a defining cultural moment for US brands, and highlights why now is the time to pay attention to the rapidly growing football audience. Although football is still catching up to other sports in American popularity, the gap is closing. Since 2020, […]
Telemundo has announced the launch of Telemundo Deportes Ahora, its 24/7 Spanish-language Sports FAST channel, debuting initially in the US on Peacock, Xumo Play, the NBC News FAST hub, and Telemundo.com, with some content livestreaming on YouTube. Telemundo Deportes Ahora will roll out on additional platforms over the coming months. “With Telemundo Deportes Ahora, we’re […]
NEP UK has streamlined its English Football League (EFL) coverage for Sky Sports with its compact Neo hybrid remote unit. Designed around two headless Calrec ImPulse 1cores, an RP1 and a compact Type R mixing panel for disaster recovery, the lightweight mobile unit delivers reliable remote IP connectivity and routing for up to three EFL […]
Harmonic has announced that Globoplay, the Brazilian streaming platform owned by Globo, is leveraging the company’s technology for low-latency live streaming during the 2025 Campeonato Brasileiro Série A — Brazil’s premier football championship. Harmonic’s VOS360 Media SaaS enables the streaming of premier channels via Globoplay to deliver matches with pristine video quality and near-real-time viewing […]
The English Football League (EFL) has announced Gorilla, the UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. The new deal will see the brand assume a prominent presence across all Sky Sports’ Carabao Cup broadcasts for the 2025/26 season. Known for its glues, tapes, adhesives, sealants, and innovative waterproofing […]
TNT Sports has announced a documentary as part of a new partnership with Grenfell Athletic Football Club (GAFC), a community football team established following the tragedy of the Grenfell Tower Fire in June 2017. TNT Sports will use the scale of its platforms, its expertise and people to support and tell the stories of Grenfell […]
Goalhanger has signed a three-year deal with La Liga EA Sports, securing official rights to weekly clips from the top flight Spanish football league. Launching this season, The Rest Is Football: LALIGA is a new video first edition of the popular podcast, hosted by Gary Lineker and presenter Alex Aljoe. Available on Spotify and YouTube […]
IMG, the sports marketing agency, has extended its agreement to broadcast the Premier League to the inflight and cruise markets on Sport 24, for the next three seasons. Under the agreement, Sport 24 will continue to broadcast 270+ matches live on its channels to passengers globally each season. The deal follows the unveiling of Sport […]
La Liga, which runs the top two football divisions in Spain, is closing in on a deal for Disney+ to screen one match a week in the UK according to the FT, as Disney amps up its desire to show stream more live sports. The hope for La Liga, which is targeting weekend slots that […]
According to Worldpanel by Numerator’s Entertainment on Demand (EoD) Q2 2025 report, sports content now account for 24 per cent of new paid TV subscriptions as global streaming platforms such as Netflix and Prime Video double down on partnerships and exclusive rights deals. This aligns with the rising popularity of women’s football, now watched by one-third […]