FreeWheel, a Comcast company and technology platform for the video advertising industry, and Experian, a data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will enable advertisers to reach more precise, addressable audiences, ensuring consumers receive more relevant experiences, products and services. Experian’s […]
Audigent and Experian have announced an expanded collaboration with Fandom, the global fan platform. The collaboration enables marketers to tap into more than 2,400 ready-made Experian audience groups directly within FanDNA Helix, Fandom’s first-party AI-powered data product. By combining Experian’s marketing data with Fandom’s fan insights, brands can connect with Fandom’s highly active community—especially its […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a data and technology company, to bring audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a database offering detailed demographic, behavioural and lifestyle insights, brands will access enriched audience targeting and insights […]
Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that it says will strengthen audience targeting capabilities across Vevo’s distribution in the UK, including YouTube and FAST services, such as Samsung TV Plus and Rakuten. Through the partnership, Vevo will utilise Experian’s Mosaic UK segments, allowing advertisers to […]
Perion Network, a technology player in connecting advertisers to consumers across all major digital channels, has announced the integration of Experian’s identity graph into its proprietary solutions; a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution capabilities. This collaboration complements Perion’s existing advertising solutions, boosting its capabilities to deliver advanced digital advertising tools […]
Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and […]
Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the independent sell-side platform, and Experian, a player in consumer data and identity solutions, aim to optimise advertising capabilities by activating Experian’s Consumer View in Magnite Access, an omnichannel audience product suite. This marks one of Experian’s […]
Connected entertainment specialist VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising solution, which it says will help marketers extend TV-first campaigns to additional devices within the VIZIO household, including computers, tablets and mobile devices. This includes the addition of Experian’s Consumer Sync identity resolution into the Household Connect platform, […]
Samsung Ads, the advertising & media division of Samsung Electronics, has announced a partnership with Experian which allows advertisers to leverage Experian’s consumer data and audience insights across Samsung Smart TVs in the UK. Samsung Ads’ proprietary ACR (automatic content recognition) data helps advertisers understand viewership behaviours on opted-in Samsung Smart TVs in Europe. Complementing […]
TVSquared, a global player in cross-platform TV ad measurement, has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV ad measurement offering, and Experian’s data and identity assets will be integrated into the ADvantage platform […]