Advanced Television

ESPN

World Surf League on ESPN+, Disney+ LatAm

ESPN and the World Surf League (WSL) have announced an expanded rights agreement with live coverage of the 2025 Championship Tour on ESPN+ across the US, and now Latin America on Disney+, including Mexico, Peru, Argentina and the Caribbean (excluding Brazil, El Salvador and Costa Rica). This year, all twelve Championship Tour (CT) competitions and […]

January 27, 2025

NFL: Texans at Chiefs sees record viewership for ESPN

ESPN’s 2025 NFL Divisional Round presentation delivered a record-breaking audience across ESPN platforms in the US, as the Houston Texans at the Kansas City Chiefs on January 18th became the company’s most-watched NFL game of all-time. The 32.7 million viewers surpass every NFL on ESPN game, playoffs and regular season, since 1987 (38 seasons), the […]

January 21, 2025

DirecTV launches MySports package

DirecTV is launching MySports in the US – a tailored package of channels for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 metro areas, including:New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, and others. The availability of MySports will expand into […]

January 15, 2025

Disney: 157m global MAU for streaming ad-tiers

Disney Advertising, a subsidiary of The Walt Disney Company, has shared its estimated global and domestic ad-supported monthly active users (MAU) numbers, cumulative across its streaming portfolio, and its detailed calculation methodology. At CES, President of Global Advertising, Rita Ferro, revealed that the company’s ad-supported monthly active users have reached an estimated 157 million globally, […]

January 9, 2025

ESPN: NBA viewership up 5%

This season, NBA viewership on ESPN platforms in the US is up five per cent from the same time last year, according to Nielsen. Through 34 games, NBA games on ESPN platforms are averaging 1,959,000 viewers. Audience gains were driven by the five games on Christmas, which was ESPN’s most-watched NBA Christmas since 2019. An […]

January 1, 2025

Top TV channels to watch exciting poker tournaments live

Poker tournaments have gained immense popularity in recent years. The mix of strategy, psychology, and skill draws countless poker fans, many of whom follow the action from their own homes. Watching live poker tournaments on TV channels has become a favourite pastime for enthusiasts eager to stay updated with the latest moves and developments. Televised […]

December 23, 2024

NHL releases This Is Hockey series

The National Hockey League (NHL) has announced the release of This Is Hockey, an original series featuring the growth of hockey in Argentina, Brazil, Chile, Colombia, Jamaica, Mexico, and Puerto Rico, seven unexpected places where hockey is thriving. All episodes are now available to watch globally, in multiple languages. Viewers can stream in Canada on […]

November 19, 2024

ESPN rolls out account linking with ESPN BET

PENN Entertainment and ESPN have announced that account linking between ESPN BET and ESPN is now available for US customers. By linking accounts, fans will have the ability to seamlessly track upcoming, live and settled bets within the ESPN app and website. With this enhancement, ESPN BET says it will soon bring fans more personalised […]

November 1, 2024

ESPN appoints Fox as SVP of Marketing

ESPN has announced the appointment of Jo Fox as Senior Vice President of Marketing. She will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN’s platforms. Based in New York, she will report directly to Tina Thornton, Executive Vice President at ESPN. Fox […]

October 23, 2024

Television ad spend for sports betting: Are big budgets leading to big returns?

In the fiercely competitive sports betting industry, advertising plays a vital role in gaining visibility and staying ahead of the competition. Whether it’s UK-based Gamstop sites known for their strict regulations or non-Gamstop betting sites that offer greater flexibility, enhanced gaming options, and attractive bonuses, evidenced in John Smith’s review, one thing remains consistent across […]

October 15, 2024