For a third consecutive month, streaming’s share of total TV viewing in the US reached a record high in April, according to Nielsen’s monthly The Gauge report. Time spent streaming accounted for 44.3 per cent of total TV viewing in April, adding a half-point over March and 1.7 points since January. Compared with April 2024, […]

The FIA Extreme H World Cup, the hydrogen-powered off-road racing series, has announced a broadcast partnership with ESPN across Latin America. ESPN will air live races, highlights and exclusive content, bringing Extreme H action to key markets including Mexico, Argentina, Brazil and Chile in English, Spanish and Portuguese. Building on the success of its electric […]

IMG Licensing has been appointed as ESPN’s exclusive global licensing agency, with the iconic sports brand looking to expand its consumer products and experiences portfolio. Through this collaboration, IMG Licensing will work with ESPN to develop strategic brand extensions and experiences across key categories, including sporting goods, equipment, apparel collaborations, location-based entertainment, tailgating, consumer package […]

Jimmy Pitaro, ESPN Chairman, has announced that its new direct-to-consumer (DTC) streaming service will be simply branded as ESPN. Scheduled to launch in early autumn, sports fans in the US will have two ESPN DTC plans from which to choose, including an unlimited package that delivers the entire suite of ESPN networks and content. The […]

The United States Tennis Association (USTA) has announced a multi-year extension and expansion of its partnership with IMG, the sports marketing agency. The new agreement will see IMG represent and advise the USTA on both the international and domestic media rights of the iconic US Open Tennis Championships. The USTA has been working with IMG […]

A consumer study from Parks Associates titled Streaming Sports: The Fan Experience offers an analysis of how US households are consuming sports content, detailing subscription trends, churn drivers, and interest in various service tiers and interactive experiences. The research of 8,000 US internet households shows ESPN+ is the clear leader in sports-specific streaming services, with […]

DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the launches of MySports in January and MyFree DirecTV in November 2024. Genre Packs and MyFree DirecV are available now through the directvstream website and will be available through device partners and the DirecTV website in […]

ESPN and Major League Baseball (MLB) will part ways after the upcoming MLB season, ending a 35-year relationship between the sports TV giant and league, and bringing some prime sports rights to the market. “We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN’s coverage super-serves fans,” an ESPN […]

ESPN and Major League Rugby (MLR) have reached a multiyear media rights agreement, bringing professional rugby to the US across ESPN platforms. Live coverage begins on February 15th as the 2025 season kicks off with five matches. Under the agreement, all regular season and playoff games will stream live on ESPN+, with a select number […]

The Walt Disney Company has reported revenues increased 5 per cent year-on-year in Q1 to $24.7 billion (€23.7bn). Operating income rose 31 per cent from a year earlier to $5.1 billion. The company reported 178 million combined Disney+ and Hulu subscriptions, an increase of 0.9 million vs Q4 fiscal 2024. However, Disney+ subscribers were at […]