Global usage of ad-supported subscription tiers increased across Netflix, Disney+ and HBO Max between Q4 2024 and Q3 2025, according to research from Digital i. The highest growth in adoption was on Netflix, with 40 per cent of active accounts using its Standard with Ads plan in Q3 2025, in the 20 countries measured by […]
Digital i has shared data revealing the most-watched shows on the SV0D services it measures (Netflix, Disney+ and Prime Video) in the UK on Christmas Day 2025. The most watched title was Bluey, with 1.8 million homes choosing to watch the animated adventures of the Heeler family via Disney+ on December 25th. Bluey was followed […]
Data from Digital I reveals that YouTube users in the UK watch less local Entertainment, Gaming and News & Politics content on the platform than accounts in other key territories. Digital i looked at the top 10 YouTube channels, ranked by percentage of total accounts reached, in these three key categories in the UK, France, […]
Digital i has released its latest Trend Report: Nostalgia on Demand, exploring how US streaming audiences are increasingly spending more of their viewing time on older and nostalgic content. The report primarily examines the share of viewing time to titles by US subscribers to the major streaming platforms Disney+, Netflix and Prime Video from January […]
Research from Digital i has revealed that the share of viewing time to US content in other countries has decreased by 7 per cent on Netflix, Disney+ and Prime Video over the past five years. Between Q1 2020 and Q2 2025, the percentage of combined viewing time to content made in the US on these […]
Digital i, the streaming media measurement company, has released a report titled How is the US using YouTube? which explores what users in the country watched on the service, and how they watched it, during H1 2025. The report includes the latest Digital i measurement of the platform from across the first half of this […]
Australian audiences watched more documentary content on major global streaming services than subscribers in any other country during the first quarter of 2025, according to research by Digital i. The latest data, presented by media consultant Beatrice Rossmanith at the Sunnyside of the Doc event in La Rochelle, France, shows that a collective 75 per […]
Viewing time through Netflix’s Standard with Ads plan increased by 32 per cent in five key Western European markets between November 2024 and April 2025. according to data from Digital i. The streaming media measurement company quantified the number of hours viewed to the ad-supported tier on Netflix in the UK, France, Italy, Germany and […]
Digital i has released its latest Trend Report: Are You Still Watching? exploring the state of the post ‘peak TV’ content landscape, the metrics used to evaluate streaming shows, and how content delivery can impact show success. The report presents case studies examining shows that secured recommissions and those which were not renewed, shining light […]
Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]