Digital i has released its latest Trend Report: Nostalgia on Demand, exploring how US streaming audiences are increasingly spending more of their viewing time on older and nostalgic content. The report primarily examines the share of viewing time to titles by US subscribers to the major streaming platforms Disney+, Netflix and Prime Video from January […]

Research from Digital i has revealed that the share of viewing time to US content in other countries has decreased by 7 per cent on Netflix, Disney+ and Prime Video over the past five years. Between Q1 2020 and Q2 2025, the percentage of combined viewing time to content made in the US on these […]

Digital i, the streaming media measurement company, has released a report titled How is the US using YouTube? which explores what users in the country watched on the service, and how they watched it, during H1 2025. The report includes the latest Digital i measurement of the platform from across the first half of this […]

Australian audiences watched more documentary content on major global streaming services than subscribers in any other country during the first quarter of 2025, according to research by Digital i. The latest data, presented by media consultant Beatrice Rossmanith at the Sunnyside of the Doc event in La Rochelle, France, shows that a collective 75 per […]

Viewing time through Netflix’s Standard with Ads plan increased by 32 per cent in five key Western European markets between November 2024 and April 2025. according to data from Digital i. The streaming media measurement company quantified the number of hours viewed to the ad-supported tier on Netflix in the UK, France, Italy, Germany and […]

Digital i has released its latest Trend Report: Are You Still Watching? exploring the state of the post ‘peak TV’ content landscape, the metrics used to evaluate streaming shows, and how content delivery can impact show success. The report presents case studies examining shows that secured recommissions and those which were not renewed, shining light […]

Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]

Canadian audiences watched more true crime on Netflix than subscribers in any other country last year, according to research by Digital i. Data first presented by media consultant Beatrice Rossmanith at Series Mania Forum shows that 60.7 per cent of Canadian Netflix subscribers watched at least 20 minutes of a true crime title in 2024. […]

Australian animated hit Bluey was the most widely watched pre-school title on YouTube in the US in 2024, according to research from Digital i. Data shows that content from the official Bluey YouTube channel was watched by 24 per cent of US accounts in households where 0-5 year olds are present between December 1st 2023 […]

Consumption of long-form content on YouTube is rising rapidly in the US, accounting for 73 per cent of all viewing time on the platform by the end of October 2024, according to research by Digital i, a provider of cross-platform streaming data and analysis. Findings showed that average viewing time spent by US YouTube users […]