Advanced Television

cycling

Record Tour de France audiences for WBD across Europe

Warner Bros Discovery (WBD) has reported that a record number of viewers watch its coverage of the 2026 Tour de France, with audiences growing across streaming, television and digital platforms. Driven by HBO Max, more people in Europe streamed the Tour de France than ever before with in-app features boosting audience engagement. This included the […]

July 29, 2026By Nik Roseveare

HBO Max offering enhanced Tour de France multiview feature

Warner Bros Discovery (WBD) has unveiled its enhanced coverage offer for the Tour de France and Tour de France Femmes avec Zwift with new innovations and studios bringing cycling coverage to millions of viewers in 21 languages across 50 markets in Europe. More than 100 hours of live television coverage across all 21 stages of […]

July 1, 2026

Tour de France on 5

Cycling’s biggest races have a new free-to-air home in the UK on 5 through a new multi-year deal with TNT Sports to show highlights of each of the Grand Tours. Additionally, the Grand Départs return to the UK for the Tour de France and the Tour de France Femmes in 2027 will be airing live […]

June 17, 2026By Nik Roseveare

WBD extends Giro d’Italia rights

Warner Bros Discovery (WBD) has announced the extension of its exclusive rights to show the Giro d’Italia, Giro d’Italia Women and the best men’s and women’s Italian road cycling races for viewers in Europe and US. The new deal between WBD and RCS Sport, lasting until at least 2029, extends WBD’s association with La Corsa Rosa, the season’s first […]

April 22, 2026By Nik Roseveare

HBO Max debuts new cycling docs across Europe

HBO Max, Warner Bros Discovery’s (WBD) streaming service,has announces a new documentary titled Paris-Roubaix, Duels in Hell will premiere on the platform across Europe ahead of the race on April 12th, alongside an array of other non-live cycling content. Paris-Roubaix, Duels in Hell is 102-minute documentary that tells the storied history of the epic Classics […]

April 9, 2026By Nik Roseveare

Banijay Entertainment announces The Bicycle Race reality series

Media and entertainment powerhouse, Banijay Entertainment, has announced The Bicycle Race, a new adventure reality format, created by EndemolShine Nederland (part of Banijay Benelux) and Talpa Studios for SBS6. Spanning eight episodes in the Netherlands, the original series will be showcased this week as part of Banijay Entertainment’s line-up for The London TV Screenings. Inspired […]

February 26, 2026

WBD signs cycling partnership with MyWhoosh

MyWhoosh, the free-to-use virtual cycling app, has partnered with Warner Bros Discovery (WBD) to become its new leading cycling partner throughout the 2026 season. With more than 300 days of live action encompassing over 1,000 individual race broadcasts including every race on the men’s and women’s UCI World Tour, WBD’s cycling coverage across Europe on […]

January 27, 2026

WBD sees record audiences for UCI Mountain Bike World Series

In its third season as broadcaster, promoter and organiser, Warner Bros Discovery (WBD) Sports reports that it drove the 2025 WHOOP UCI Mountain Bike World Series to new records across broadcast, digital and social platforms, and on-site fan attendance. 2025 reached a turning point with significant updates to UCI Regulations, including major changes to the UCI Mountain Bike World […]

December 22, 2025

DAZN, Titan World Series sign highlights deal

DAZN, the sports streaming platform, has announced a partnership with Titan World Series to bring fans theofficial highlights from the world’s toughest multi-stage mountain bike adventure. All highlights will be available for free on the platform, with viewers just needing to register on the DAZN app. Since their creation in 2006, the Titan World Series […]

September 30, 2025

WBD gears up for La Vuelta & UCI Road World Championships

Warner Bros Discovery (WBD)’s coverage of La Vuelta a España – the final test of the Grand Tour season – begins on August 23rd. All 21 stages will be shown live on Eurosport 1 (Europe and Asia-Pacific region); TNT Sports 1 and TNT Sports 3 (UK and Ireland) with a minimum of 75 live hours […]

August 21, 2025