Findings from target audience company GWI’s new data set, GWI Sports, indicate that consumers are increasingly turning to streaming services to watch sports events. The service aims to give sports teams, brands and agencies unique demographic and psychographic insights into the new sports fans. Based on a sample of over 23,000 Internet users aged 16-64 […]
Eurosport has secured a raft of rights to world-class Union Cycliste Internationale (UCI) events from the European Broadcasting Union (EBU). The agreement incorporates some of the UCI’s blue-chip events including the UCI Road World Championship, UCI Track Cycling World Championship, UCI Mountain Biking World Championship, BMX World Championship, Urban Cycling World Championship, Cyclo-Cross World Championship […]
World-class cycling competition is set to resume across Eurosport and GCN’s channels and platforms this weekend with the men’s and women’s Strade Bianche kick-starting exciting cycling coverage for viewers across Europe and Asia. The Italian Classic marks the return of the UCI World Tour to screens since Paris-Nice was ended prematurely in March due to […]