Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]
Cadent, the predictive advertising company, has published findings from a study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings reveal that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68 per cent), TV and connected TV (CTV) ads are gaining traction, at 62 per […]
Adform, the media buying platform, has announced a strategic partnership with Airtory, the creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory’s advanced Social Display CTV and Interactive CTV components through Adform’s global DSP, allowing advertisers to plan, activate, and optimise high-impact CTV campaigns within […]
WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product expanding its innovative programmatic approach to Connected TV. Developed in partnership with OpenGlass.TV, this technology ensures seamless delivery and optimisation across platforms. While Pause Ads have become a staple […]
ShowHeroes, a specialist in digital video and CTV solutions, has announced the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately. In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developing and scaling ShowHeroes’ global CTV presence. Since joining ShowHeroes, Lewis […]
DoubleVerify, a software platform to verify media quality, optimise ad performance, has released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and cost unprotected advertisers an estimated $2.5 million (€2.1m) since the start of the year. The DV Fraud Lab identified ShadowBot targeting mobile […]
M6+, the free French streaming platform, is set to gain increased distribution on connected TVs where “the commitment rate reaches 60 per cent,” according to Alix Sambroni, head of streaming content at M6 Group, revealing the group’s 2025-2026 line-up at a press conference. “This is a growth challenge, both for audiences and advertising,” she added. […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) coverage into its Ad Intel product. Adding CTV coverage to Ad Intel, Nielsen’s source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns. This enhancement enables ad spend to […]
A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform Azerion UK and undertaken by creative data provider DAIVID, the research, The Evolution of TV Advertising: Delivering Effective CTV Executions, claims to be the first […]
ShowHeroes, a specialist in sustainable digital video and CTV solutions, has announced the launch of Retail Ads for CTV, a format designed to extend retail and store activation campaigns across its global publisher network. Retail Ads for CTV seeks to bridge the gap between on-screen engagement and real-world foot traffic. Featuring a combination of high-impact […]