PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments. AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency and control. PubMatic is launching AgenticOS […]
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer. Additionally, Oksana Korsakova, who has led JamLoop’s marketing efforts since 2023, has been named Chief Operating Officer. Built for national scale and local precision, JamLoop helps local businesses, […]
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]
Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]
Attain, a source of live permissioned purchase data helping brands connect media to real sales outcomes, has announced an expanded integration with Yahoo DSP that enables direct activation of Attain’s real time, purchase-based audiences within Yahoo DSP. Through a new API-based workflow, Attain segments are now natively discoverable and targetable in Yahoo DSP, eliminating the […]
Keynes Digital, the performance advertising partner for CTV, has announced the appointment of Sachin Telang as Chief Technology Officer. Telang will oversee technology, data science, engineering, and innovation initiatives as the company continues to scale its performance-driven CTV offering. Telang brings nearly two decades of experience building advanced advertising and data platforms, with a background […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]
On November 21st, TV companies worldwide will unite to celebrate World Television Day, a global reminder of television’s enduring influence as a medium for information, education, and shared experiences. Established by the United Nations, this annual occasion highlights the enduring power of TV, even as the ways we watch it continue to evolve. egta (the […]
LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail […]
AdGood, the first nonprofit-focused Connected TV (CTV) media platform, has announced a partnership with LeadsRx, a player in marketing attribution. Together, they are redefining nonprofit advertising by combining AdGood’s discounted, nonprofit-only CTV inventory with LeadsRx’s impartial attribution technology – delivering unprecedented transparency, accountability, and performance measurement to the sector. For decades, nonprofit marketing has operated […]