Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to research from Teads UK. The new UK CTV Pulse 2025 reveals that 42 per cent of viewers choose to watch via AVoD (ad-supported VoD) services, a 7 per cent year-on-year increase. This is ahead of both BVoD (broadcaster VoD) services […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally. This […]
Innovid, the independent software platform for the creation, delivery, measurement, and optimisation of advertising, now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting & ROI. With this integration, advertisers can now activate LinkedIn’s CTV campaigns directly within Innovid’s Social Ads Manager—bringing professional-grade video advertising to the largest screen […]
Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]
Cadent, the predictive advertising company, has published findings from a study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings reveal that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68 per cent), TV and connected TV (CTV) ads are gaining traction, at 62 per […]
Adform, the media buying platform, has announced a strategic partnership with Airtory, the creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory’s advanced Social Display CTV and Interactive CTV components through Adform’s global DSP, allowing advertisers to plan, activate, and optimise high-impact CTV campaigns within […]
WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product expanding its innovative programmatic approach to Connected TV. Developed in partnership with OpenGlass.TV, this technology ensures seamless delivery and optimisation across platforms. While Pause Ads have become a staple […]
ShowHeroes, a specialist in digital video and CTV solutions, has announced the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately. In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developing and scaling ShowHeroes’ global CTV presence. Since joining ShowHeroes, Lewis […]
DoubleVerify, a software platform to verify media quality, optimise ad performance, has released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and cost unprotected advertisers an estimated $2.5 million (€2.1m) since the start of the year. The DV Fraud Lab identified ShadowBot targeting mobile […]