Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats. Using in-lab eye-tracking and brand-recall surveys with 100 Smart TV viewers, the […]
Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]
LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]
WunderKIND Ads, a specialist in non-intrusive, user-first ad experiences, has unveiled details of its successful Connected TV (CTV) campaign in the US for Zales, a jewellery brand, powered by WunderKIND Ads and conducted in partnership with media agency Connect at Publicis Media, Xumo, the streaming platform joint venture between Comcast and Charter Communications. The national […]
QVC UK and Great!, the free-to-air TV network owned by Narrative Entertainment, have launched a collaboration to bring QVC UK content to connected TV (CTV) audiences and expand the profile of the recently relaunched Great! brand. QVC UK’s live shopping content will appear on Great! digital services. Additionally, QVC UK’s short-form video content will feature […]
ThePubverse, the media monetisation arm of ArabyAds, has signed a partnership with Whale TV, the independent TV OS maker. The agreement grants ThePubverse exclusive rights to Whale TV’s display and video advertising inventory across the GCC and Egypt, significantly expanding access to premium Connected TV (CTV) inventory for advertisers across the MENA region. Whale TV […]
Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist in marketing moving image content including linear TV, CTV, and online video, has chosen Publica as an ad serving partner for CTV inventory in Germany and the wider DACH region. Goldvertise, formerly known as Goldbach Germany, […]
Norigin Media, a Connected TV (CTV) solutions company, has partnered with SoundCloud, the creator-first platform helping artists build and grow their careers, to launch their new UI/UX on CTV. Through this collaboration, SoundCloud’s App will be made available to a broader audience of music fans and consumers. The SoundCloud music platform already has a strong […]
Ribeye Media, a provider of programmatic advertising solutions designed specifically for local media companies, has appointed Philip Inghelbrecht, CEO and Co-Founder of Tatari, a technology company modernising TV advertising, to its Board of Directors. Ribeye says it is entering a new phase of accelerated growth fueled by record-breaking revenue, new product releases, rapid expansion into […]
LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]