Rakuten TV Enterprise has announced the launch of LIVE, a new European event series bringing together senior leaders from across the Connected TV (CTV) and streaming industry. The inaugural edition will be held at the Hotel Mandarin Oriental Ritz in Madrid, Spain on March 17th. The first event will convene more than 150 senior executives […]
Bryan Curb, EVP and GM, educational/informational (E/I) programming of Hearst Media Production Group (HMPG), has been promoted to HMPG president. The appointment, effective July 1st, was announced by Michael J. Hayes, president of HMPG parent Hearst Television. Curb succeeds Frank Biancuzzo, who is retiring at mid-year. HMPG, a business unit of Hearst Television, is an independent […]
OpenX Technologies, the omnichannel supply-side platforms, has announced the launch of OpenX Attention Targeting, a capability that allows advertisers to target high-attention CTV inventory in real time. Powered by TVision, a specialist in CTV attention measurement, and available exclusively through OpenXSelect, this new integration enables advertisers to reach the most engaged CTV audiences and improve […]
January Digital, the marketing leadership company, has announced the expansion of its partnership with Tracer, the intelligence layer for AI-driven enterprises, to accelerate the agency’s AI-powered marketing infrastructure. As brands diversify media investment across social, CTV, search, and the open web, fragmentation has become one of the defining challenges of modern marketing. Through its partnership […]
ShowHeroes, an independent provider of CTV and digital video solutions, has announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion ad impressions and represents cross-channel advertising volumes exceeding €10 million per month. […]
Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising product, in the US. ActiveVoter dynamically excludes voters who’ve already cast a ballot using state-reported early voting files where available, helping political advertisers eliminate wasted impressions, improve ROI, and focus spend on voters who […]
Ogury has announced the availability of its persona-based advertising solution on Connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes. As audiences fragment across screens, maintaining consistent targeting in multiple environments has become increasingly difficult for advertisers. With persona-based advertising now […]
Adlook, a next generation media technology company specialising in AI-powered advertising across the open web and CTV, has announced two senior leadership appointments aimed at strengthening its commercial structure in the UK and across EMEA. Darren Thompson joins as Vice President of Sales, UK, while Jacek Celiński has been promoted to Regional VP Growth, EMEA. […]