On November 21st, TV companies worldwide will unite to celebrate World Television Day, a global reminder of television’s enduring influence as a medium for information, education, and shared experiences. Established by the United Nations, this annual occasion highlights the enduring power of TV, even as the ways we watch it continue to evolve. egta (the […]
LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail […]
AdGood, the first nonprofit-focused Connected TV (CTV) media platform, has announced a partnership with LeadsRx, a player in marketing attribution. Together, they are redefining nonprofit advertising by combining AdGood’s discounted, nonprofit-only CTV inventory with LeadsRx’s impartial attribution technology – delivering unprecedented transparency, accountability, and performance measurement to the sector. For decades, nonprofit marketing has operated […]
TVIQ, a specialist in connected TV (CTV) revenue operations, has announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Pretlove in this new role, TVIQ is reinforcing its commitment to publisher empowerment and advancing the CTV advertising ecosystem. With over a decade of experience across the agency, publisher, and ad exchange […]
Roku has unveiled the Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ad capabilities, enabling them to build new and more integrated performance solutions that help advertisers launch, optimise and measure campaigns. The Roku Ads API allows developers […]
The Interactive Advertising Bureau (IAB) has released The Role of CAPI in Closing the Outcome Gap for CTV, an industry guide that defines how Conversion APIs (CAPI) can unlock the full performance potential of Connected TV (CTV). Designed for brands, agencies, publishers, and ad tech partners, the report explores how CAPIs can standardise measurement, enable […]
Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering […]
Lemonlight, the video production company, and AdRoll, an AI-powered connected advertising platform built for growth-minded marketers, has announced a strategic partnership to provide advertisers with a seamless, integrated solution for Connected TV (CTV) and digital campaigns. This collaboration directly addresses the industry-wide challenge of fragmented media and creative execution, enabling brands to move from strategy […]
AdRoll has announced strong early adoption of Experian’s syndicated audiences, signaling growing demand from marketers for more accurate, scalable ways to reach customers across channels. Since April 2025, 200 brands across various industries, including retail, finance, healthcare, and hospitality, have activated Experian audiences in over 250 multi-channel campaigns, running smarter, faster campaigns across web and […]
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership between its advertising division, Titan Ads, and TiVo, a wholly-owned subsidiary of Xperi and a pioneer in entertainment technology. The partnership is expected to enhance advertising effectiveness across both Titan OS and TiVo OS by offering advertisers one streamlined buying route, […]