tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]
Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]
Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]
Ofcom is launching a consultation on its proposed code of practice setting out the recommended actions that connected TV (CTV) providers can take to ensure that public service broadcasters’ (PSBs) online players, and the public service content and public service channels they include, are prominent on their platforms. The code of practice also includes recommendations […]
Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]
Media Partners Asia (MPA) has released Asia-Pacific Video & Broadband 2026 (AVB 2026), its flagship annual assessment of the region’s video industry. The report finds that Asia-Pacific total screen revenues will continue to grow through 2030, but that growth is increasingly concentrated in streaming, social video and connected TV (CTV), while traditional television faces sustained structural […]
PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments. AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency and control. PubMatic is launching AgenticOS […]
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer. Additionally, Oksana Korsakova, who has led JamLoop’s marketing efforts since 2023, has been named Chief Operating Officer. Built for national scale and local precision, JamLoop helps local businesses, […]
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]
Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]