Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]
Media Partners Asia (MPA) has released Asia-Pacific Video & Broadband 2026 (AVB 2026), its flagship annual assessment of the region’s video industry. The report finds that Asia-Pacific total screen revenues will continue to grow through 2030, but that growth is increasingly concentrated in streaming, social video and connected TV (CTV), while traditional television faces sustained structural […]
PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments. AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency and control. PubMatic is launching AgenticOS […]
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer. Additionally, Oksana Korsakova, who has led JamLoop’s marketing efforts since 2023, has been named Chief Operating Officer. Built for national scale and local precision, JamLoop helps local businesses, […]
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]
Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]
Attain, a source of live permissioned purchase data helping brands connect media to real sales outcomes, has announced an expanded integration with Yahoo DSP that enables direct activation of Attain’s real time, purchase-based audiences within Yahoo DSP. Through a new API-based workflow, Attain segments are now natively discoverable and targetable in Yahoo DSP, eliminating the […]
Keynes Digital, the performance advertising partner for CTV, has announced the appointment of Sachin Telang as Chief Technology Officer. Telang will oversee technology, data science, engineering, and innovation initiatives as the company continues to scale its performance-driven CTV offering. Telang brings nearly two decades of experience building advanced advertising and data platforms, with a background […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]
On November 21st, TV companies worldwide will unite to celebrate World Television Day, a global reminder of television’s enduring influence as a medium for information, education, and shared experiences. Established by the United Nations, this annual occasion highlights the enduring power of TV, even as the ways we watch it continue to evolve. egta (the […]