Canela Media, a technology-driven multicultural media company, has announced a new strategic partnership with LiveRamp, a specialist in data collaboration. Through the scale and interoperability of LiveRamp’s data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela’s proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance. […]
Cineverse has announced the acquisition of IndiCue, an advertising technology company, in a deal worth up to $40 million (€33.7m). The acquisition integrates IndiCue’s advertising and monetisation capabilities directly into Cineverse’s Matchpoint platform, enabling Cineverse to operate a unified system spanning content preparation, distribution, monetisation, reporting, and real-time performance optimisation across FAST, AVoD, Connected TV (CTV), […]
The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]
TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]
Connected TV (CTV)… What is it? CTV refers to televisions and TV-connected devices that stream content via the internet rather than through traditional broadcast or cable delivery. Streaming environments have now become a key channel for pharma brands looking to reach engaged audiences at scale. And ad teams must balance creative ambition with strict regulatory […]
tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]
Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]
Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]
Ofcom is launching a consultation on its proposed code of practice setting out the recommended actions that connected TV (CTV) providers can take to ensure that public service broadcasters’ (PSBs) online players, and the public service content and public service channels they include, are prominent on their platforms. The code of practice also includes recommendations […]
Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]