Yahoo has announced the appointment of Tom Curry as its new UK Managing Director, overseeing Yahoo’s DSP and Yahoo Ads sales function across the region. In his new role, Curry is tasked with expanding revenue, deepening strategic relationships, and spearheading the adoption of Yahoo’s programmatic and owned-and-operated advertising solutions. Curry joined Yahoo (then AOL) in […]
Operative, the advertising management solution provider, has announced the launch of AOS Insights, an enhanced analytics and reporting module for AOS, Operative’s intelligent media management platform, that enables media companies to take control of their advertising data and surface real-time, revenue-driving insights directly within their sales and operational workflows. AOS Insights replaces legacy reporting tools […]
Cadent, the predictive advertising company, has announced the availability of advanced supply category targeting within the Cadent Ad Manager, underscoring its commitment to open, transparent and quality digital supply. By unifying Jounce’s supply categories with bid-stream data, Cadent empowers advertisers with control over supply categories directly in the Cadent Ad Manager, creating a cohesive, user-friendly […]
Irdeto, the global player in digital video platform experiences and security, and Anypoint Media, a specialist in digital advertising technology, have announced the strengthening of their strategic partnership aimed at empowering OTT and FAST service providers worldwide. This collaboration features a seamless pre-integration of Anypoint Media’s advertising solution, FLOWER, with Irdeto Experience, the streaming aggregation platform. […]
Edisen, the creative technology company known for powering high-performance creative, has officially rebranded as Orb Group, signaling a bold commitment to revolutionise how brands create, adapt, and scale content with intelligence and efficiency, while maintaining creativity at the core. This transformation is a strategic response to the challenges modern marketers face; soaring content demands, tighter […]
Fubo, the sports-first live TV streaming platform, has launched a dedicated Women’s Sports Zone, with custom branded activations for advertisers. The hub, created in response to the growing demand for women’s sports, is a highly-visible, user-friendly content experience designed for seamless discoverability and engagement. Audiences can navigate to the Women’s Sports Zone by selecting the […]
DoubleVerify, a software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables publishers and platforms to publicly declare authorised digital inventory sellers. The DV Fraud Lab has identified more than 100 […]
Disney’s Lilo & Stitch and Capital, the UK music station, have joined forces to bring some mischief and chaos to listeners in a fun-filled campaign to celebrate the in cinemas release of the live-action Lilo & Stitch movie. This week, Stitch – one of the only Disney characters who breaks the fourth wall – is taking […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]
At its annual summit, Amazon Publisher Services (APS) announced an expansive set of innovations across existing tools like Amazon Publisher Cloud and Signal IQ, as well as brand new insights, connectivity, and ad formats. APS helps publishers grow their businesses with Amazon insights and infrastructure, and was recently recognised as a leader in the Forrester […]