Are people likely to try something after a TV ad?
June 27, 2025
For all the talk of social media dominance and short-form content, television advertising still has an oddly persistent hold over us. There’s something about the combination of sound, visuals and sheer familiarity that cuts through, even in a distracted world. But while TV ads are good at grabbing attention, whether people actually try the product being advertised is another matter entirely.
A lot depends on the viewer. Some are naturally curious. Others need a bit more convincing. Familiarity helps. So does timing. If someone is already in the market for a new gadget, a meal subscription, or a gaming platform, they’re more likely to act on what they see.
Online casinos are a case in point. A well-placed ad during primetime might spark interest, but people tend to follow up only if they trust the platform. That’s why games available at Stake US can benefit from increased patronage when TV ads highlight their ease of use, fast registration, and variety. The advert might create a spark of curiosity, but it’s the straightforward access and positive reputation that turn interest into action.
It also helps if the brand doesn’t feel like a complete stranger. Recognition builds trust. A known name doesn’t have to work as hard to get people on board. If someone’s heard about it before—on a podcast, from a friend, or scrolling online—they’re already halfway there. The TV ad just acts as a reminder. It nudges them closer to taking that next step, which is often all that’s needed when the product already fits into their habits or lifestyle.
The tone of the advert matters too. People can spot when they’re being sold to, and most aren’t fond of it. The ads that do well tend to speak to people like humans, not customers. A bit of humour, a dash of warmth, or even just a straightforward explanation can go a long way. It’s not about being flashy—it’s about being believable. That sense of realism makes people more comfortable with acting on what they’ve seen, especially when the product itself isn’t entirely new to them.
Repetition is part of the game as well. Most of us don’t respond to the first advert we see. But see something a few times, in different settings, and it starts to stick. That’s where television’s reliability comes in. Even in the digital age, TV offers regular, repeated exposure. The consistent rhythm of ads during a favourite programme helps embed a product in people’s minds without overwhelming them.
So, are people likely to try something just because they saw it on telly? Not always. But if the timing’s right, the message is clear, and the brand already has a foot in the door, then yes—TV still works. Not with a shout, but with a nudge. And sometimes, that’s all it takes.
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