Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch was first unveiled by the cohort at Cannes Lions 2025 Effective immediately, small and medium-sized enterprises can create, buy, and measure TV advertising campaigns across the three broadcasters’ […]
Channel 4 has announced a partnership with V to sell home screen ad formats on its VIDAA Smart TV platform, which is used by Hisense, Toshiba, Loewe. Offering high attention as the gateway to the CTV viewing experience, home screen ad formats are a relatively new way for brands to reach audiences from the moment […]
June 17th delivered the biggest day on the BBC Sport app since the blockbuster July 2024 , when Alcaraz battled Djokovic in the Wimbledon final and England faced Spain in the Euro 2024 final. More than 3 million users came to the BBC for live pages, video and analysis on the biggest sporting stories across […]
Walmart and Vibe.co have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising platform designed to simplify advertising for small and mid-sized businesses (SMB) and mid-market brands. The transaction is subject to customary closing conditions, including the expiration or early termination of the applicable waiting period under the […]
Samsung Ads has published its latest State of CTV report that examines the evolution of streaming, from the rise of ad-supported viewing to the growing challenge of ‘ghost viewers’ who cycle in and out of platforms. Key takeaways include: Linear’s Audience Is Shrinking: While virtually all TV viewers now stream, 97 per cent of all […]
The UK government has published a Green Paper titled Watch this Space: A new strategic direction for UK media, which includes information on the future of TV distribution in the UK, from traditional terrestrial broadcasting (DTT) to watching TV over the internet. The government maintains it is committed to DTT until 2034, In response to […]
Spain’s public broadcaster RTVE aired a special edition of its flagship evening news programme on June 22nd that was produced using artificial intelligence (AI), in a bid to encourage viewers to reflect on the opportunities and dangers posed by the rapidly advancing technology. The special broadcast of Telediario 2, presented by veteran journalist Pepa Bueno, […]
The UK Government has outlined plans to make it easier for people to discover trusted news sources on social media, as part of wider reforms to protect the long-term future of the nation’s media ecosystem, including its public service broadcasters. These include providing more detail on timescales for moving to all-IP distribution of TV, and […]
GALLI Lucha Libre has announced the expansion of its streaming presence through new partnerships with FAST (Free Ad-Supported Streaming Television) platforms, bringing bilingual Lucha Libre entertainment to audiences across the US and beyond. For more than 19 years, GALLI Lucha Libre has established itself as the most recognised Mexican-American wrestling company in the Midwest by […]
The Czech government has announced plans to replace the country’s TV licence fee with state budget funding for public service media from January 2027. In reposne, the European Broadcasting Union (EBU) has said that the proposed funding levels would represent a significant real-terms cut, with no safeguards for PSM independence, no prior consultation with the […]
The Digital TV Group (DTG) – an independent research and technology organisation – has responded to the Government Green Paper, Watch this Space: A new strategic direction for UK media, following its involvement in the work underpinning the publication. The DTG’s response in full: “We welcome the Government’s clarity on our future direction and urge […]
Thailand’s state-owned National Telecom (NT) should give up its 126 degree East orbital satellite slot, says a local consultancy. The advice is that NT should pass the satellite position to the country’s National Broadcasting & Telecommunications Commission (NBTC). The 126 degrees slot expires in December. Because of financial and operational headwinds, the planned offering of […]
In the latest issue of Euromedia we take the temperature of the FAST business. Guess what? It is running very hot. There are hundreds more channels streaming out thousands more hours and carrying tens of thousands of ads. And viewers? Of course there are viewers, but enough to go around? The major platforms, Prime Video, […]