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Italy: TIM launches Apple TV+, Apple Music deals

Telcom Italia (TIM) and Apple have announced a new partnership giving TIM Customers access to Apple Music in its new monthly plans, while TimVision customers can now also access to Apple TV+ at a 30 per cent discount for six months. “The deal with Apple has a strategic relevance for TIM, which wants to propose […]

February 10, 2025

Report: Live events the new battleground of audience engagement

Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]

February 6, 2025

Netflix raises UK prices

Netflix has raised its subscription prices in the UK, with an increase imposed on every price plan effective immediately. The move comes just days after the streaming platform rolled out similar price hikes in the US, Argentina and Portugal. In the UK, the Standard with Ads plan now costs £5.99 per month (up from £4.99). […]

February 6, 2025

Spain: Prime leads SVoD with Netflix growing fast

Prime Video leads the Spanish SVoD market with a share 72 per cent (up 4.7 per cent) with Netflix on its heels with 67.4 per cent – seeing 7.2 per cent growth in the last quarter – according to GECA citing Kantar data. Disney+ is third in the market with a share of 34 per […]

February 6, 2025From David Del Valle in Madrid

Research: Sweden adds 1m SVoD subs in 2024

Nearly 1 million new SVoD subscribers were added in 2024, meaning Swedish households now pay for nearly eight million subscriptions, reports Mediavision. At the turn of the year, the average streaming household in the country had 2.7 paid streaming subscriptions, setting a new record and marking a 10 per cent increase compared to 2023. Growth […]

February 5, 2025

Free Starz offer on YouTube TV

Starz and YouTube have partnered to offer 30 days of access to Starz’s library of programming included with a subscription to YouTube TV and through YouTube Primetime Channels. This promotion, available for new and existing customers, is available in the US from now until April. Starz and YouTube recently extended their partnership through a multi-year […]

February 5, 2025

Starz, BET+ bundle on Prime Video US

BET+ and Starz have announced the launch of a new bundle through Prime Video in the US. Customers can access the offering on Prime Video for $15.99 per month, an approximate 30 per cent saving. Through Starz, Viewers can catch the highly anticipated March 7th premiere of Power Book III: Raising Kanan (Season 4) and […]

February 4, 2025

Data: UK SVoD homes dip; Ad-tier take up continues

Barb, the UK organisation that compiles audience measurement and television ratings, has released data from its Establishment Survey showing that 20 million UK homes (68.3 per cent) had access to an SVoD service in Q4 2024. This is a slight dip from 20.1 million UK homes (68.8 per cent) in Q2. Barb has again shared […]

February 3, 2025

Portugal: SVoD usage at record high, but plateauing

SVoD services continue to be increasingly popular in Portugal, reaching a record high in usage. Marktest’s BStream study found that 52 per cent of Portuguese people aged 15 and over now use streaming platforms, the highest percentage since the study began in 2021. Whilst usage grew by one per cent between September and December 2024 […]

January 31, 2025From Branislav Pekic in Rome

Analyst: Price hikes paying off for Peaock, Apple TV+

As Apple and Comcast reported their Q4 results, their respective streaming services represent distinct approaches to the evolving digital entertainment landscape, reports Parrot Analytics. While neither Apple TV+ nor Peacock leads in market share, both platforms demonstrate how streaming fits into larger corporate strategies: Apple’s services ecosystem expansion and Comcast’s upcoming pivot into a leaner […]

January 31, 2025