In Portugal, streaming services have exploded in popularity, reaching a new high of 52 per cent of the population using them by the end of 2024, according to Marktest’s BStream barometer. Subscriber numbers continued to climb in early 2025, with 42.2 per cent of Portuguese residents subscribing to at least one platform, led by Netflix, […]
The sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. But streaming services must deal with technical issues such as latency and buffering, as over half (57 per cent) of sports viewers face challenges when streaming sports. This is according to a […]
New data from digital infrastructure specialist Cluttons has revealed that only around one in three MPs are confident that the government will hit its 2030 digital connectivity targets. The Government has identified digital infrastructure as essential for economic growth and productivity. However, separate data shows that when it comes to mobile download speeds, the UK […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally. This […]
Coverage of The Open at Royal Portrush set new audience records, becoming the most-watched Open ever broadcast on Sky Sports, generating 21.2 million viewer hours across the four days – a 36 per cent increase year-on-year. Each day of the tournament achieved a record average audience for its respective round on Sky Sports, with year-on-year growth in both average and peak […]
Italy’s media sector generated over €12 billion in revenue last year, a 4 per cent increase from 2023, according to the annual report of the Communications Authority (AgCom). Television accounted for the majority, contributing 72.8 per cent of the total (€8.8 billion), reflecting a 7.3 per cent growth. This growth was primarily driven by advertising […]
India’s smartphone market rebounded after a sluggish start to the year, driven by easing inventory challenges and renewed vendor activity. According to Canalys (now part of Omdia), smartphone shipments in India grew 7 per cent year on year in Q2 2025 to reach 39.0 million units. The growth was primarily fuelled by fresh launches concentrated […]
Netflix not only has more original TV titles in its US catalogue than any other streaming platform, but analysis from Ampere’s Analytics – Advertising US data reveals that Netflix shows 12 per cent more ads per hour of original titles relative to its licensed titles. It’s only one of two streamers where ads in originals […]
Technology advances and growing demand for high-speed internet access are leading independent broadband firms to feel overwhelmingly positive about the future, according to a survey measuring confidence in the sector. Despite reports of their imminent demise, UK ‘altnet’ companies are expecting a boom in business over the next 12 months with 83 per cent of […]
Mediaocean, a partner for omnichannel advertising, has released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and […]