Advanced Television

Research

Report: 41% of UK consumers create content

MIDiA Research has published Rebuilding TV in the creator era: UK video consumption and creation, a new report examining how the UK video market is undergoing a structural shift as content consumption and creation converge. The report finds that in Q4 2025, 41 per cent of UK consumers create content of any format, rising to […]

April 16, 2026

Research: Price rises fuel record broadband switchers

The broadband price rises this April triggered a mass exodus of broadband customers, with households ditching their providers in record numbers to escape the rising cost of living. Research from Uswitch reveals one in five broadband customers either moved to a new provider ahead of the price rises or intend to do so in the […]

April 16, 2026

Forecast: V to overtake LG’s webOS in Europe

Omdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, looks set to overtake LG’s webOS in European shipments, signalling a major shift in the competitive balance of the smart TV market. V’s rapid rise has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The […]

April 15, 2026

Netflix: 5m UK viewers watched Fury vs Makhmudov

Netlfix has reported that that an average minute audience (AMA) of 5 million people in the UK tuned streamed Tyson Fury’s unanimous decision victory over Arslanbek Makhmudov at the Tottenham Hotspur Stadium on April 11th. The boxing event also attracted 200 million impressions across Netflix’s global social channels. Just hours after the Fury’s hand was […]

April 15, 2026

Report: Pixel Value Reduction can increase video watch time

A report from InterDigital, a wireless, video and AI technology research and development company, and CCS Insight, the analyst firm, explores how energy aware display technology can alleviate the growing sustainability and infrastructure challenges driven by rising global video consumption. The report, titled Enabling Energy-Aware Display Technology in a Sustainable World, reveals that InterDigital’s AI-enabled […]

April 15, 2026

Report: Consumers uneasy about AI data use

A report from MIT Technology Review Insights finds that organisations must rethink how they approach data consent, shifting from one-time compliance interactions to ongoing, trust-based relationships with users to succeed in the AI era. The report, Building trust in the AI era with privacy-led UX, is produced in partnership with Usercentrics, a specialist in data […]

April 15, 2026

Study: Public media boosts private news in Lithuania

A study commissioned by the EBU, and carried out by Oliver & Ohlbaum Associates (O&O), shows that when Lithuanians use their public broadcaster, LRT, more, they also use private news websites more. Looking at four years of audience data (2022–2026), the study finds consistent positive links across all key metrics. For instance,  a 1 per cent increase in LRT page views is […]

April 15, 2026

Channel 4 sees record streaming audience in Q1

Channel 4 delivered its biggest‑ever Q1 streaming audience across the start of 2026, as its content slate drove record viewing, attracted youth audiences and put it on track towards meeting its streaming targets. Barb data shows that the UK public service broadcaster attracted over 20 billion streaming minutes across the first three months of 2026 […]

April 14, 2026By Nik Roseveare

Research: Aggregation keeps 33% of pay-TV subs engaged

Parks Associates has released its latest white paper, Unified Streaming: Unlocking Next-Gen Advertising, developed in partnership with Philo. The research highlights the challenges in monetising consumer attention and the advantages of unified video platforms that can aggregate across streaming formats, which creates new opportunities for advertisers, platforms, and content providers. The firm’s latest data shows […]

April 14, 2026

Research: Roku, Amazon TV OS gaining influence in US homes

Hub Entertainment Research’s annual Connected Home study looks at how devices across the home impact how Americans consume media and this year’s findings reveals strong interest in new AI-powered devices. Alongside big screen TV operating systems that centre the home, these AI-powered devices have the potential to more seamlessly help consumers solve problems and enhance […]

April 14, 2026