HBO has reported that its Original series, The Last Of Us, has seen a major influx of viewers, with global audience upon the arrival of Season 2 exceeding over 90 million since Season 1 ended. Season 2 has tallied nearly 37 million global viewers per episode. In the US, the Season 2 finale – which […]
Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform INCRMNTAL, based on nearly $2 billion (€1.8bn) in advertising spend. Research also shows CTV is also outperforming YouTube, and achieving a near-perfect efficiency benchmark in the US. Unlike […]
Digital i has released its latest Trend Report: Are You Still Watching? exploring the state of the post ‘peak TV’ content landscape, the metrics used to evaluate streaming shows, and how content delivery can impact show success. The report presents case studies examining shows that secured recommissions and those which were not renewed, shining light […]
LG Ad Solutions, a specialist in advertising for Connected TV and cross-screen devices, has conducted a survey involving U.S consumers to understand how current economic conditions are impacting video streaming behaviour. The company found that 59 per cent of consumers are likely to stay at home more and increase their usage of video streaming services […]
Over 1.5 million households in the Nordic region are now paying for access to illegal streaming services according to research from Mediavision. Such services provide illegal access to thousands of TV channels and streaming services at a very low cost. This represents an increase of 200,000 households, or +16 per cent, compared to spring 2024. […]
The Television Bureau of Advertising (TVB) has released a study that sheds light on how Americans consume media and the significant role TV continues to play in shaping everyday conversations. TVB commissioned GfK/NIQ to conduct the Media & Conversations Study to assess and quantify the role of media in influencing conversations. The national study included […]
Ofcom has published research looking at how people in the UK listen to different content and platforms. The findings are based on the media regulator’s 2025 annual Audio and Podcast Surveys, in which it ask people about their use of and attitudes towards different types of audio. The research highlights a range of findings: Podcasts […]
Nearly four in 10 (38 per cent) of YouTube’s global monthly active users now watch more traditional TV and film content on the platform. Documentaries, TV shows and films are included in the top five most-watched content types on YouTube, according to consumer research by Ampere Analysis. YouTube has the largest active user base of […]
Film and TV piracy in Portugal has risen significantly in recent years, exceeding the European average in terms of piracy site visits per internet user. Data from Muso, a piracy audience measurement company, shows 8.4 billion visits to piracy sites in Portugal between 2017 and March 2025, averaging 1,211 visits per user. In the same […]
Social media is a powerful platform for young Black American consumers to stay connected to media and entertainment, news on current events, and their favourite brands. According to Horowitz’s annual report, FOCUS Generation Next, three in four (75 per cent) Black Gen Z consumers use social media apps every day or almost every day, with […]