As the streaming wars rage, with multiple prominent platforms battling for attention, the real battleground isn’t just for eyeballs – it’s for the hearts and wallets of the next generation of consumers. And for Gen Z, increasingly, that battle comes with subtitles, according to a report from Hub Intel. While legacy media scrambles – or […]
Virgin Media O2 and environmental charity, Hubbub, are urging Brits to back up and donate old phones as research reveals 46 per cent are holding onto devices due to sentimentality, with nearly 27.7 billion memories stuck in drawers across the country. An estimated 123 million unused devices are gathering dust in drawers across the UK […]
The July 2025 edition of the Multidevice OTT Barometer, compiled by Barlovento Comunicación, confirms the consolidation of Spain’s VoD ecosystem. With a population reach of 96.7 per cent among adults over 18, monthly OTT consumption now totals 37.7 million unique users, while daily access stands at 33.5 million. On average, each user accesses 6.1 different […]
According to Worldpanel by Numerator’s Entertainment on Demand (EoD) Q2 2025 report, sports content now account for 24 per cent of new paid TV subscriptions as global streaming platforms such as Netflix and Prime Video double down on partnerships and exclusive rights deals. This aligns with the rising popularity of women’s football, now watched by one-third […]
Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]
July 25th saw new rules from the Online Safety Act come into place, requiring adult websites and others that might contain adult content to verify that users are over the age of 18. A YouGov polling shows that, in the six days since the rules came into force, one in four Brits (26 per cent) […]
Virgin Media has released data that reveals a drop in broadband traffic on Friday afternoons during the summer months, with as much as an 8 per cent dip between 3-5pm compared to the winter, as remote workers clock off early. The Friday traffic drop-off comes from Virgin Media’s broadband network analysis, a reliable indicator of […]
Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has started to report TV-set viewing to YouTube channels. This initiative, first announced in February, makes Barb the first TV joint-industry measurement system to incorporate viewing to YouTube channels. Barb has chosen 200 of the most-watched YouTube channels to become […]
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]
Recurly, the subscription management platform, has released its What Subscribers Want report. Developed in partnership with Hanover Research, this study surveyed over 1,000 consumers to uncover the key drivers of subscriber acquisition, the primary threats to retention, and the most effective strategies for building lasting loyalty across various industries. The What Subscribers Want report provides […]