Attest, the New York-based consumer research platform, has released the findings from its sixth annual US Media Consumption Report. The 2025 edition provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. The research shows that percentage of consumers watching three or more hours of TV of any type […]
Nearly two-thirds (64 per cent) of consumers with smart homes agree that having smart devices has vastly improved their quality of life, according to the State of Media, Entertainment & Tech: Subscriptions 2025 report from Horowitz. Another 60 per cent of smart device owners look forward to adding even more smart devices in the near […]
Netflix is the most popular streaming platform in Spain, ranking significantly higher than its rivals. The latest CNMC Panel de Hogares (‘Household Panel’) report reveals that, when asked: “Which SVoD platform do you use the most?” most respondents answered Netflix (44.1 per cent), followed by Prime Video in second (21.4 per cent) and Movistar Plus+ […]
Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new […]
Combining digital audio and in-video audio advertising drives brand recall and purchase intent. This is the key finding of research undertaken by Audion, a digital audio player in Europe, in partnership with xpln.ai, a specialist in measuring advertising attention to determine the effectiveness of digital audio advertising. As audio establishes itself across all digital environments, […]
Along with linear television and SVoD, which has become the primary viewing platform for 4-14 year-olds in France, You Tube is also making inroads into French kids’ media consumption. According to a study released by regulatory body Arcom at the Annecy Animation Film Festival, the platform has become the leading free of charge animation and […]
Roku and Dentsu have revealed findings from a study looking at how US consumers engage with shoppable TV. As streaming becomes the dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers. Key insights from the research show that consumers are increasingly open to shopping […]
The Film and TV Charity, in partnership with The Centre for Loneliness Studies at Sheffield Hallam University, has published research into the relationship between mental health and loneliness. It reveals for that disproportionately high levels of loneliness experienced by people working behind the scenes in film and TV is a key driver of poor mental […]
Warner Bros Discovery (WBD) has reported that its coverage of Roland-Garros 2025 resulted in a record-breaking edition with more fans across Europe (excluding France) streaming action from the tennis Grand-Slam than ever before. Millions of viewers enjoyed coverage of all 900 available matches on WBD’s platforms Max, HBO Max and discovery+ with streaming audiences increasing […]
Piracy data monitoring specialist Muso has released its 2024 Piracy Trends and Insights Report in which it suggests that in 2024, piracy didn’t vanish – it evolved. Muso tracked 216.3 billion visits to piracy websites in 2024. “While that’s a modest 5.7 per cent decline from 2023, the full picture is far more nuanced,” said […]