Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]
Netflix anime titles like Baki Hanma and Pokémon Concierge may live on opposite ends of the genre spectrum, but their global fandom reflects something bigger: anime is no longer niche, it’s now mainstream, according to the streaming giant. “With over 50 per cent of global Netflix members watching anime, the genre is reaching more audiences […]
According to the Global Streaming Study 2025 from consultancy firm Simon-Kucher, 42 per cent of users believe they are spending too much on streaming platforms. The study, based on data from over 12,000 users across 11 countries, reveals that 88 per cent are consuming the same or more streaming content compared to 2024 – a […]
Emma Raducanu’s Centre Court at Wimbledon on July 4th appearance attracted a peak TV audience of 5 million on the BBC – the third-highest peak for a non-final match in four years behind only her own fourth-round clash with Lulu Sun last year and Andy Murray vs John Isner in 2022. The match, which saw […]
Attributing the success to its “fandom-first strategy”, BBC Studios reports that is has outpaced every UK broadcaster and most global streamers in YouTube watch time and TikTok engagement, according to new data. The numbers reveal a strong transformation since launching its advertising proposition in 2023: – Highest YouTube watch time across the UK competitor set, […]
As millions of Brits head on a staycation this summer, O2 is ensuring that customers visiting many of Scotland’s most remote holiday spots can stay connected. With nearly half of Brits (48 per cent) planning a domestic getaway, and one in three saying mobile coverage influences their destination, upgraded 4G and 5G coverage is helping […]
The majority (85 per cent) of US consumers watch at least some live TV content, according to Horowitz’s annual report, State of Media, Entertainment & Tech: Viewing Behaviours 2025. While older viewers (91 per cent of 50+ year-olds) tend to be more likely to watch live TV, most younger viewers (78 per cent of 18-34 […]
US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025. But how exactly are users leaning into new TV features and content on their ‘most-used’ TV set? Hub Entertainment Research has released its annual Evolution of the […]
Australian audiences watched more documentary content on major global streaming services than subscribers in any other country during the first quarter of 2025, according to research by Digital i. The latest data, presented by media consultant Beatrice Rossmanith at the Sunnyside of the Doc event in La Rochelle, France, shows that a collective 75 per […]
Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from Ampere Analysis. Given the power of social media algorithms in predicting what content viewers will want to watch before they do, Ampere expects this […]