The Swedish streaming market continues to break records, reports Mediavision. More than 9.5 million paid subscriptions were active in the country in Q2 2025, marking an increase of 2 million compared to the same period in 2024. Hybrid VoD (or cheaper ad-supported subscriptions), is the main driver of growth. Over 80 per cent of new […]

The clash between England and the USA at the Women’s Rugby World Cup on August 22nd, which ended in an emphatic 69-7 victory for England, drew a peak audience of 2.4 million on BBC One and 600,000 on iPlayer. The weekend saw 2.1 million streams overall across BBC iPlayer and the BBC Sport website/app. In […]

Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the release of its 15th Global FAST Report, offering insights into the Free Ad-supported Streaming TV (FAST) ecosystem and how it is influencing media consumption. The report intends to highlight the growing importance of live programming – especially sports content – […]

Swedes spend 100 minutes per day watching online video, with half of that time being dedicated to ad-funded content – placing Sweden firmly at the top in the Nordics in both total video consumption and ad-funded viewing, reports Mediavision. Platforms such as YouTube, TikTok and TV4 Play account for a significant share of viewing. “Ad-funded […]

A small-but-historic shift in growth rates is signaling an acceleration of broadband consumption, according to the latest edition of the OpenVault Broadband Insights (OVBI) report. Data collected by OpenVault’s software-as-a-service (SaaS) network management and monitoring solutions showed that average per-subscriber usage for the second quarter of 2025 was 664.2 GB – an increase of 1 […]

The Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, uncovers that US teens have faced a range of online security issues over the past year. Those threats include exposure to inappropriate content, privacy violations, cybersecurity threats, online predators and cyberbullying. While more than one-quarter of teens report feeling […]

Streaming viewership continued to rise across the US in July 2025 as its portion of TV watch-time edged closer to the 50 per cent threshold, according to Nielsen’s monthly report of The Gauge – a snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly […]

Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]

Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]