Advanced Television

Consumer Behaviour

Research: Brits confused by TV tech

Faced with a wave of jargon and overwhelming choice, many Brits are giving up on researching TVs altogether – even though it’s often a significant purchase and the entertainment hub for the home. Research from Samsung reveals that more than half of UK shoppers (54 per cent) spend less than two hours researching a new […]

July 25, 2025

Study highlights piracy site malware risk

A new study from antipiracy coalition the Alliance for Creativity and Entertainment (ACE) highlights the increased cyber risk for those in Southeast Asia who engage with piracy sites and services. Among other findings, the study revealed that in the worst case, local consumers are up to 65 times more likely to be infected with malware when […]

July 23, 2025By Colin Mann

Portugal: Streaming services reach new high

In Portugal, streaming services have exploded in popularity, reaching a new high of 52 per cent of the population using them by the end of 2024, according to Marktest’s BStream barometer. Subscriber numbers continued to climb in early 2025, with 42.2 per cent of Portuguese residents subscribing to at least one platform, led by Netflix, […]

July 22, 2025From Branislav Pekic in Rome

Research: Viewers face challenges watching streamed sports

The sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. But streaming services must deal with technical issues such as latency and buffering, as over half (57 per cent) of sports viewers face challenges when streaming sports. This is according to a […]

July 22, 2025

Sky Sports delivers record-breaking Open viewership

Coverage of The Open at Royal Portrush set new audience records, becoming the most-watched Open ever broadcast on Sky Sports, generating 21.2 million viewer hours across the four days – a 36 per cent increase year-on-year. Each day of the tournament achieved a record average audience for its respective round on Sky Sports, with year-on-year growth in both average and peak […]

July 22, 2025

Study: CTV ads rivals doctors in US pharma discovery

Cadent, the predictive advertising company, has published findings from a study, Cadent Pharma Advertising Trends, fielded with The Harris Poll. The findings reveal that while doctors and healthcare providers remain the primary source for respondents to learn about new medications (68 per cent), TV and connected TV (CTV) ads are gaining traction, at 62 per […]

July 17, 2025

S4C reports record digital viewing

S4C has reported that viewing hours across its digital platforms are at an all-time high. In its 2024-25 Annual Report the Welsh broadcaster saw a 7 per cent increase in viewing across Clic and iPlayer since last year, with 14 per cent of all S4C viewing now taking place across Clic, iPlayer and YouTube. S4C’s […]

July 17, 2025

Study: TV biggest influencer for US retirement communities

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released a study, conducted by Dynata, focusing on active adult, retirement community consumers. This is the second study in this growing category now that younger Boomers and Generation X consumers approach retirement age. The 2025 Active Adult/Retirement Community Purchase Funnel Study took a […]

July 17, 2025

Data: 97% of young Europeans use internet daily

In 2024, 97 per cent of people in the EU aged 16-29 years reported using the internet every day compared with 88 per cent of the total population, a difference of 9 percentage points (pp). This gap has been consistently narrowing during the past decade. In 2014, 87 per cent of young people used the internet daily, […]

July 16, 2025

Bluey hits 1bn music streams

BBC Studios and Ludo Studio have announced thatBluey has officially surpassed 1 billion lifetime audio streams across all platforms. From toe-tapping tunes to heartwarming harmonies, Bluey’s full music catalogue has entertained fans around the world.Leading the way are the top 5 most streamed tracks: Bluey Theme Tune, Bluey the Album   Dance Mode, Dance Mode!  Bluey […]

July 16, 2025