Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has started to report TV-set viewing to YouTube channels. This initiative, first announced in February, makes Barb the first TV joint-industry measurement system to incorporate viewing to YouTube channels. Barb has chosen 200 of the most-watched YouTube channels to become […]
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]
Recurly, the subscription management platform, has released its What Subscribers Want report. Developed in partnership with Hanover Research, this study surveyed over 1,000 consumers to uncover the key drivers of subscriber acquisition, the primary threats to retention, and the most effective strategies for building lasting loyalty across various industries. The What Subscribers Want report provides […]
RAJAR figures for Global in Q2 2025 show a record-breaking share (27.7 per cent), record-breaking hours (283 million), and 29 million people are still tuning in every week to live radio across Global’s brands, whilst its Heart station has extended its lead as the UK’s biggest commercial radio brand. Key headlines include: GLOBAL With 29 […]
YouTube is leading the charge in the streaming takeover of TV sets, with the service now the first place younger viewers go as soon as they switch on, according to Ofcom’s annual report on the nation’s media habits. Overall, people spent an average of 4 hours 30 minutes per day watching TV and video content […]
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to research from Teads UK. The new UK CTV Pulse 2025 reveals that 42 per cent of viewers choose to watch via AVoD (ad-supported VoD) services, a 7 per cent year-on-year increase. This is ahead of both BVoD (broadcaster VoD) services […]
Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6 per cent of overall TV viewing in the US, in the second installment of its Ad Supported Gauge, an extension of The Gauge. Coinciding with the start of summer in many areas of […]
A peak live audience of 12.2 million watched England’s historic back-to-back Women’s Euro final on July 27th across all BBC platforms, making it the most watched television moment of 2025 across all TV broadcasters. Online, the BBC Sport’s live page also pulled in 11.4 million views as fans kept updated to see which country would […]
Worldpanel by Numerator has found that paid-for ad supported streaming services are on track to surpass ad free services in UK households by Q2 2026. The Entertainment on Demand (EoD) findings show that Disney+ achieved its highest share of new paying subscribers in over two years between April and June 2025, while Netflix continued to […]
Faced with a wave of jargon and overwhelming choice, many Brits are giving up on researching TVs altogether – even though it’s often a significant purchase and the entertainment hub for the home. Research from Samsung reveals that more than half of UK shoppers (54 per cent) spend less than two hours researching a new […]