ITV and YouTube have announced a new distribution and commercial partnership which will see ITV joining YouTube’s partner programme enabling hundreds of hours of ITV content to be made available to viewers on the platform. ITV’s commercial team will sell the full range of advertising opportunities around ITV and ITV Studios channels on YouTube, including […]

On December 4th-6th, the Asia Video Industry Association (AVIA) closed off 2024 with three days of meetings and conferences, covering Piracy, Policy, the annual OTT Summit alongside the advertising Upfront Showcases from leading streamers and publishers and the Annual General Meeting. The conferences brought together over 300 international and regional industry executives. Piracy Over The […]

Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]

Roku, the leading TV streaming platform in the US, has expanded its programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a premium CTV supply marketplace where […]

SkyShowtime, the European streaming service, has announced a partnership with Spanish telco MasOrange. The deal, which commences immediately, is SkyShowtime’s latest distribution deal with a TV provider in Spain and will make SkyShowtime the most widely distributed streaming service within the MasOrange portfolio. MasOrange customers will be able to access a seamless entertainment experience across […]

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The Connected Gamer, which explores the gaming habits and preferences of UK audiences. The report reveals the major role TV plays in shaping gamers’ purchasing decisions, offering new insights into how advertisers can connect with this highly […]

ThinkAnalytics, a specialist in Al-based content discovery, audience insights and targeted advertising, has announced that Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising for its new Connected TV (CTV) advertising offering, Titan Audience Segments. Available via its advertising arm, Titan Ads, Titan Audience Segments unlocks the unique, fully consented viewership data […]

Bitmovin, a provider of video streaming solutions, has announced that the Ligue De Football Professionnel (LFP) Media, the commercial arm of the French football league, has chosen the Bitmovin Player to power video streams for its direct-to-consumer (DTC) mobile apps. LFP Media said it chose Bitmovin because of its Player’s proven ability in the marketplace […]

Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]

YouTube has revealed new insights about viewing in the living room. Total daily viewing via a TV set has reached 1 billion hours, the Google division said. The scale is consistent with Nielsen’s monthly Gauge report, where YouTube has consistently outranked Netflix and other streamers. Viewing time of sports content via TV sets rose 30 […]