Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the […]
Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report. The report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers […]
DAZN, the sports streaming platform, has announced the launch of the DAZN Channel on Prime Video in the UK and US, making its streaming service available as a subscription on Prime Video. It expands DAZN’s distribution strategy, allowing its services to reach wider audiences with the entirety of DAZN’s existing coverage library and live content […]
The computing world is on the cusp of a transformation. Rather than simply getting a little faster each year, desktop PCs are approaching a leap in capability that will redefine how we create, consume, and engage with entertainment. Central to this shift is Intel’s forthcoming Nova Lake architecture, scheduled for late 2026. This represents a structural change […]
TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its 2025 TiVo UK Video Trends Report, calling for established broadcasters to keep innovating to meet UK audience’s evolving digital habits. For the first time, the report reveals more than half (52.7 per cent) of broadcaster television content is being watched via apps […]
Looper Insights, the leading CTV merchandising analytics platform, has announced the launch of its new Sports Visibility Tracker, a first-of-its-kind solution enabling sports streamers, broadcasters, and rights holders to verify campaign compliance, measure performance, and optimise live event promotions across connected TV devices in real time. According to Deloitte’s 2025 Sports Media Outlook, over 74 […]
Roku has unveiled the Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ad capabilities, enabling them to build new and more integrated performance solutions that help advertisers launch, optimise and measure campaigns. The Roku Ads API allows developers […]
Broadcasters across the Middle East and North Africa are increasingly rethinking their digital strategies, according to research from Omdia. Many are moving away from standalone OTT platforms and exploring partnerships with established streaming services, a trend highlighted by the newly announced partnership between Abu Dhabi Media (ADM) and Starzplay. This deal aligns with the patterns […]
BAFTA has announced the launch of BAFTA Playback, a new digital series presented in collaboration with Samsung, the Official Screen Partner of BAFTA. The series delves into career-defining moments and influences behind some of the most celebrated talents in film and TV, featuring commentary and clips curated by the actors themselves. Availble now on BAFTA’s […]
Samba TV, a specialist in AI-driven media intelligence, has released its 2025 US State of Streaming report that reveals a major turning point in American viewing habits as streaming now accounts for 60 per cent of all TV time, surpassing linear TV as the nation’s primary way to watch. Viewer preference for streaming continues to […]