LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
CNN has announced that it will expand its current subscription offering with the launch of a new streaming product, set to debut first in the US, this autumn. The news comes three years after the WBD merger forced the closure of CNN+ when the service was less than a month old. The latest streaming product […]
LG Electronics (LG) is bringing the LG Streaming Week campaign with more offers. Running from May 19th to June 30th, LG Smart TV owners in 42 countries across Europe, the Middle East, Africa and Asia can access a range of free and discounted streaming content through partnerships with a number content providers. Eligible devices include […]
Jimmy Pitaro, ESPN Chairman, has announced that its new direct-to-consumer (DTC) streaming service will be simply branded as ESPN. Scheduled to launch in early autumn, sports fans in the US will have two ESPN DTC plans from which to choose, including an unlimited package that delivers the entire suite of ESPN networks and content. The […]
FASTchannels.TV, a leading provider of Free Ad-Supported Streaming TV (FAST) solutions, has announced a new, budget-friendly pricing model that dramatically reduces the barrier to launching FAST linear channels. Starting at just $250 per month, the new model eliminates the high upfront costs traditionally associated with playout technology and services. Designed for content owners, distributors, and […]
Research from Kantar, the marketing data and analytics company, reveals that Netflix’s content-led surge, DAZN’s strong subscriber growth, and the rise of ad-supported and bundled offerings are influencing global streaming performance in Q1 2025. Netflix achieved its strongest start to a year since before the pandemic, with standout titles including Squid Game (the most enjoyed […]
Fox CEO Lachlan Murdoch has announced that the company’s upcoming streaming service will be called Fox One. Speaking during the company’s Q3 earnings call, Murdoch also revealed that the service will launch ahead of the 2025/26 NFL season. The new streaming service will house all of Fox’s content across news, sports and entertainment. “Fox One […]