Amazon and Whale TV have announced the launch of Amazon MX Player, Amazon’s free video streaming service, on the Whale TV platform in India, expanding access to free digital entertainment on connected televisions across the country. With this integration, Whale TV users in India can now stream Amazon MX Player’s catalogue directly through Whale TV’s […]
The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]
TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]
Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]
S4C, the Welsh language broadcaster, has confirmed that Wales’ U20 Six Nations matches will be streamed live on YouTube, alongside the channel’s usual television and digital coverage on S4C Clic and BBC iPlayer. The move is an addition to S4C’s newly agreed four-year deal with Six Nations Rugby. Under the agreement, S4C will show all […]
Backscreen, a leading OTT technology provider from the Baltics, has partnered with privacy and consent management company Didomi to help broadcasters and OTT service providers implement compliant and user-friendly consent management across OTT services. The partnership integrates Backscreen’s cross-generation OTT platform with Didomi’s consent and preference management technology, enabling consistent consent handling across web, mobile […]
Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. This strategic partnership gives brands access to high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the UK and US. With Google TV Masthead, advertisers […]
Samsung Electronics MENA and OSN have announced the regional rollout of the OSNtv on Samsung TV Key. The launch introduces the MENA region’s first boxless TV experience, allowing users to access OSN’s complete entertainment offering directly via Samsung Smart TVs (2021 models onward), with no additional hardware or cables. Built directly into Samsung’s Smart TV platform, the […]
Research from Ampere Analysis reveals that streaming platforms will spend $14.2 billion (€11.9bn) on sports rights in 2026, an increase of 7 per cent on the $13.2 billion spent in 2025. Prime Video is set to become the largest streaming investor in sports rights globally, overtaking DAZN for the first time, forecasts Ampere Analysis. Further […]
Sky has published independent research by Oliver & Ohlbaum Associates (O&O) which finds that the UK can move fully to internet-delivered TV in the 2030s, with only around 330,000 (2.2 per cent) households left to help over the line – if Government sets a clear timetable and invests in targeted help for those most at […]