Sky has published independent research by Oliver & Ohlbaum Associates (O&O) which finds that the UK can move fully to internet-delivered TV in the 2030s, with only around 330,000 (2.2 per cent) households left to help over the line – if Government sets a clear timetable and invests in targeted help for those most at […]
tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]
Retailers are forecast to control 47 per cent of the North American TV operating system (OS) market by 2029, up from 27 per cent in 2025, according to Omdia’s TV Design & Features Tracker. The rapid shift underscores how retailers are prioritising e-commerce-driven retail media advertising over traditional TV shipment leadership. This trend was a […]
Samsung TV Plus has announced that the premium FAST service has surpassed 100 million monthly active users globally. With streaming hours increasing 25 per cent year-over-year, engagement also reached new heights in 2025, with Samsung TV Plus recognised as one of the most-used streaming apps in the world. Samsung TV Plus says it stands out […]
Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]
Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]
The waipu.tv app is now available on all Titan OS-enabled smart TVs in Germany. Following recent implementations with VIDAA and TiVo, waipu.tv is thus expanding the availability of its app to another popular TV operating system. waipu.tv is accessible directly via the smart TV without additional hardware. Users get access to over 300 TV channels, […]
Ofcom is launching a consultation on its proposed code of practice setting out the recommended actions that connected TV (CTV) providers can take to ensure that public service broadcasters’ (PSBs) online players, and the public service content and public service channels they include, are prominent on their platforms. The code of practice also includes recommendations […]
It will be soon be easier for Australians to access free-to-air TV services on connected devices with the commencement of the TV prominence framework. The framework, set to come into force on January 10th, will help improve the visibility of local free-to-air TV services in an increasingly competitive digital media environment. Under the rules, all […]
Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]