Advanced Television

Connected TV

Germany: waipu.tv on Titan OS

The waipu.tv app is now available on all Titan OS-enabled smart TVs in Germany. Following recent implementations with VIDAA and TiVo, waipu.tv is thus expanding the availability of its app to another popular TV operating system. waipu.tv is accessible directly via the smart TV without additional hardware. Users get access to over 300 TV channels, […]

January 15, 2026

Ofcom consults to ensure PSB prominence on CTVs

Ofcom is launching a consultation on its proposed code of practice setting out the recommended actions that connected TV (CTV) providers can take to ensure that public service broadcasters’ (PSBs) online players, and the public service content and public service channels they include, are prominent on their platforms. The code of practice also includes recommendations […]

January 14, 2026By Nik Roseveare

Australia readies TV prominence framework

It will be soon be easier for Australians to access free-to-air TV services on connected devices with the commencement of the TV prominence framework. The framework, set to come into force on January 10th, will help improve the visibility of local free-to-air TV services in an increasingly competitive digital media environment. Under the rules, all […]

January 9, 2026By Colin Mann

Research: 61% US homes use smart TV as primary streaming device

Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]

January 8, 2026

TiVo OS adds new features; content partnerships

TiVo, a wholly owned subsidiary of Xperi, has announced a number enhancements to its independent media platform at CES 2026, including new features for TiVo OS, expanded content partnerships, wider availability across devices, and a deeper sports lineup. TiVo OS is now available on a full range of Smart TV devices, ranging from 2K to […]

January 5, 2026

Report: Home screen ads boost advertiser outcomes

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]

December 16, 2025

wedotv signs distribution deal with LG Channels

wedotv, the free ad-supported streaming network, has expanded its distribution partnership with the LG Channels Smart TV streaming platform to include distribution in the MENA region, Asia and Latin America. In the United Arab Emirates (UAE), LG Channels MENA has launched the FAST channels wedotv BIG stories and wedotv sports, as well as two channels […]

December 15, 2025

TiVo streaming devices earn Freely certification

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has announced that TiVo OS, the company’s independent media platform, has achieved Freely certification from the platform’s owner and operator Everyone TV, for streaming media devices. The certification, in a newly defined category of streaming media devices that do not require an integrated screen or […]

December 11, 2025

Roku: CTV becomes a commerce engine in 2026

Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]

December 11, 2025By Nik Roseveare

Equativ, Deutsche Telekom CTV partnership

Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]

December 10, 2025