Home appliances and consumer electronics specialist Hisense has confirmed that all Hisense 2024/2025 Laser products will be updated to include streaming platform Freely to offer seamless, subscription-free TV from October 2025. The update reflects the deepening partnership between Hisense and Everyone TV, the organisation leading the evolution of free TV. Freely, backed by the BBC, […]

FloSports has launched its Connected TV app on Samsung smart TVs. Effective immediately, the FloSports app is available on all Samsung smart TV models 2018. The launch will bring more than 50,000 live events and access to more than 25 sports to Samsung TV owners. The rollout on more smart TVs comes as the autumn sports season picks […]

Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies […]

Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering […]

PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50 per cent year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and […]

Canal+ has announced that is is partnering with Thomson brand to distribute its apps on Thomson Smart TVs across Europe, with the latest models Powered by TiVo. Across all European markets where Canal+ operates — including France, Poland, Switzerland, the Netherlands, the Czech Republic, Austria, Hungary, Slovakia, Belgium and Romania — the Canal+ App, along […]

Everyone TV has revealed a new wave of content partnerships for Freely, the free streaming platform backed by the BBC, ITV, Channel 4 and 5, bringing together live and on-demand TV all in one place. The announcement was made at an  event hosted during MIPCOM in Cannes, where Freely confirmed it is working with Hearst […]

Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership between its advertising division, Titan Ads, and TiVo, a wholly-owned subsidiary of Xperi and a pioneer in entertainment technology. The partnership is expected to enhance advertising effectiveness across both Titan OS and TiVo OS by offering advertisers one streamlined buying route, […]

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]

Wurl, a specialist in the streaming TV industry, has released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This edition offers marketers a detailed look at how adoption of free, ad-supported streaming channels is evolving in the US, with more viewers […]