Advanced Television

Connected TV

Samsung Art Store partners with SFMOMA

Samsung Art Store has announced a partnership with the San Francisco Museum of Modern Art (SFMOMA), bringing modern masterpieces to homes through the Samsung Art Store. SFMOMA is the first West Coast museum to be added to the Art Store. The debut collection features 34 artworks from SFMOMA’s holdings, including iconic pieces by some of […]

March 16, 2026

Rakuten TV Enterprise launches LIVE event series

Rakuten TV Enterprise has announced the launch of LIVE, a new European event series bringing together senior leaders from across the Connected TV (CTV) and streaming industry. The inaugural edition will be held at the Hotel Mandarin Oriental Ritz in  Madrid, Spain on March 17th.  The first event will convene more than 150 senior executives […]

March 12, 2026

UKTV expands partnership with Samsung

UKTV has agreed a partnership deal with Samsung that makes UKTV’s linear channels available to internet-only Samsung TV viewers in the UK for the first time, and continues to ensure U content is easily accessible to Samsung TV customers. The deal secures a dedicated rail on the Samsung home screen for U content. It also […]

March 9, 2026

Samsung ranked global TV market leader for 20th consecutive year

Samsung Electronics has announced that it has ranked as the world’s No.1 TV brand for the 20th consecutive year, based on revenue share. Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1 per cent share of the global TV […]

March 9, 2026

Comscore, Yahoo DSP launch Proximic Political Audiences

Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]

March 6, 2026

Vudoo, PubMatic partnership

Vudoo, a global commerce media technology company, has partnered with PubMatic, the AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, and commerce, offering advertisers and publishers a new way to connect engagement with conversion at scale. […]

March 4, 2026

Survey: 70% CTV advertisers to increase spending by 17% in 2026

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]

March 2, 2026

Gracenote metadata to power Samsung content search

Gracenote, the content data business unit of Nielsen, is helping Samsung Electronics to bring entertainment experiences enabled by AI to Samsung smart TV users worldwide. Grounded by Gracenote metadata, Samsung will deliver advanced search capabilities enabling users to find precisely the TV shows, movies and sports programmes they want through more intuitive, conversational interactions. In […]

February 25, 2026

Samsung Ads launches Immersive Carousel home screen ad unit

Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on Samsung Smart TVs across Europe. The format auto-rotates every five seconds, or manually via the […]

February 24, 2026

CIMM makes new Board appointments

The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]

February 12, 2026