Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]

wedotv, the free ad-supported streaming network, has expanded its distribution partnership with the LG Channels Smart TV streaming platform to include distribution in the MENA region, Asia and Latin America. In the United Arab Emirates (UAE), LG Channels MENA has launched the FAST channels wedotv BIG stories and wedotv sports, as well as two channels […]

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has announced that TiVo OS, the company’s independent media platform, has achieved Freely certification from the platform’s owner and operator Everyone TV, for streaming media devices. The certification, in a newly defined category of streaming media devices that do not require an integrated screen or […]

Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]

Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]

Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]

Taboola has announced a partnership with LG Ad Solutions to offer Performance Enhancer, a solution that seeks to connect the gap between premium TV exposure and measurable digital outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally. “This partnership creates a more connected and measurable ecosystem for […]

Whale TV has announced the arrival of Crunchyroll, the ultimate home for anime, on Whale TV enabled smart TVs. The addition of Crunchyroll further strengthens Whale TV’s growing content line-up, giving subscribers access to a variety of mediums and genres. “Anime is a rapidly growing entertainment category worldwide, that is evolving from a niche into […]

LG Electronics has unveiled an upgrade to its LG Channels FAST service. The update introduces a new logo and an enhanced user interface (UI) designed to deliver “a more intuitive and seamless viewing experience”. With advanced content recommendations, LG Channels now makes it even easier for viewers to discover and watch content. Since its 2015 […]

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail […]