Advanced Television

Connected TV

Report: CTV ad effectiveness hampered by narrow targeting tactics

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]

October 1, 2025

Study: More US households are turning to FAST content

Wurl, a specialist in the streaming TV industry, has released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This edition offers marketers a detailed look at how adoption of free, ad-supported streaming channels is evolving in the US, with more viewers […]

October 1, 2025

Report: CTV ad views up 31% YoY in Europe

The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The data set used for this report is one of the largest available on the usage and monetisation of professional, rights-managed ad-supported video content worldwide and is based on aggregated advertising data […]

September 30, 2025

Publica expands partnership with Samsung Ads

Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its multi-year global partnership with Samsung Ads, the advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video […]

September 30, 2025

Report: Industry evolving addressability strategies

ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their addressability strategies. Based on insights from 250 global respondents, including advertisers, publishers, and technology vendors, the report demonstrates how agile adaptation is overcoming increasingly complex fragmentation. Future of […]

September 29, 2025

Research: CTV HomeScreen ads capture attention faster

Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats. Using in-lab eye-tracking and brand-recall surveys with 100 Smart TV viewers, the […]

September 26, 2025

LG Ad Solutions brings Social Sync to UK

LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]

September 25, 2025

Nandy: ‘The government believes in the BBC’

UK Culture Secretary Lisa Nandy has suggested the forthcoming BBC Charter Review is an opportunity to futureproof the BBC so it thrives not just for the next decade but well into the next century, and confirmed that the Government supported regulator Ofcom’s recommendation that Public Service Media content should be prominent on major video sharing […]

September 18, 2025Advanced Television @ RTS Cambridge

Whale TV signs MENA ad deal with ThePubverse

ThePubverse, the media monetisation arm of ArabyAds, has signed a partnership with Whale TV, the independent TV OS maker. The agreement grants ThePubverse exclusive rights to Whale TV’s display and video advertising inventory across the GCC and Egypt, significantly expanding access to premium Connected TV (CTV) inventory for advertisers across the MENA region. Whale TV […]

September 17, 2025

Goldvertise selects Publica by IAS as CTV ad server

Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist in marketing moving image content including linear TV, CTV, and online video, has chosen Publica as an ad serving partner for CTV inventory in Germany and the wider DACH region. Goldvertise, formerly known as Goldbach Germany, […]

September 11, 2025