Advanced Television

VOD

Analysis: SE Asia premium VoD accelerates

Southeast Asia’s premium VoD market delivered a strong acceleration in 2025, with subscriber growth rebounding sharply, connected TV (CTV) emerging as a material driver of engagement, and local content reaching a new inflection point across the region, according to Media Partners Asia (MPA) and its proprietary measurement platform AMPD. Premium VoD subscriptions across Southeast Asia […]

February 11, 2026

Italy: TV audiences hold firm against streaming

Despite the rise of streaming, YouTube and social media, traditional TV viewership in Italy dropped only slightly in 2025 compared to the previous year. Data from the 2025 Italian Television Yearbook reveals that the average daily audience reached 8.73 million viewers (down 1.2 per cent), while the prime-time audience stood at 19.6 million (a 1.4 […]

February 11, 2026From Branislav Pekic in Rome

Research: Cost, not content, driving US streaming churn

Parks Associates has published findings from Streaming Competition and Profitability: Pricing Models & Retention Strategies report revealing that affordability has overtaken content availability as the dominant reason consumers cancel video services. In 2025, 30 per cent of US consumers cite cutting household expenses as the top reason for canceling a streaming service, up from 26 […]

February 10, 2026

Disney+ launching Paradise Official Podcast

Disney+ has announced that the Paradise Official Podcast hosted by series star Ryan Michelle Bathé, will premiere with a season 1 recap episode on February 16th on Disney+ in the UK. New podcast episodes drop weekly timed to each new show episode release. The nine-episode podcast will debut on Disney+ internationally, with audio episodes on […]

February 10, 2026

HBO Max confirms UK launch date and pricing

HBO Max, the SVoD service from Warner Bros Discovery (WBD), will go live in the UK and Ireland on March 26th, with subscription fees starting at £4.99 per month (for the Basic with Ads tier). Launch platforms for the service will include Sky and Prime Video. Already available in over 110 territories worldwide and reaching […]

February 9, 2026By Nik Roseveare

Sweden: Streaming spend up 25% YoY

In Q4 2025, the average Swedish household spent SEK 510 (€47.97) per month on video content, representing an increase of over 5 per cent compared to the same period in the previous year reports Mediavision. This marks a new record level. The main driver behind the increase is spending on streaming services, which has risen […]

February 9, 2026

STV Player achieves monthly streaming record

STV Player, the Scottish BVoD service, has reported an all‑time monthly record of 16.4 million streams in January 2026, half a million more streams than the previous record of 15.9 million set in November 2024. The record performance has been attributed to strong network content and a mix of popular archive and acquired titles. Helping […]

February 6, 2026

Barb: Nearly 61% of UK homes have Netflix

Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to at least one SVoD service in Q4 2025. This is slightly up from 20.5 million UK homes in Q3 2025. The service-level subscriptions data are as follows: Netflix: 18 million UK […]

February 5, 2026By Nik Roseveare

The Grand Tour returning to Prime Video

Prime Video has revealed the trio presenters who host the new season of The Grand Tour; celebrated trainspotter and transport enthusiast Francis Bourgeois will be joined by James Engelsman and Thomas Holland, the creators of celebrated YouTube channel Throttle House. The new presenters will front a six-part, globe-trotting series, tackling an array of motoring’s most pressing (and absurd) questions across some […]

February 5, 2026By Nik Roseveare

Tubi expands Nielsen partnership

Tubi, Fox Corporation’s ad-supported streaming service, and Nielsen, thee specialist in audience measurement, have announced expanded strategic measurement as part of a new, multiyear partnership. Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings, a view of how audiences engage with both subscription and ad-supported streaming services. Additionally, Tubi can access Nielsen’s […]

February 5, 2026