Nielsen is piloting a new methodology enhancement to more accurately account for co-viewing. The TV audience measurement specialist says this will better reflect the total viewership for programming – in particular live events.  The pilot programme will launch in the US with Super Bowl LX on NBC on February 8th and continue for high-profile sports […]

The planned sale of Eutelsat’s ground infrastructure for €550 million has collapsed. Reuters is reporting that the French government stepped in to scupper the sale. French Finance Minister Roland Lescure earlier this week blocked Eutelsat’s sale of its ground antennas, he said on January 30th, citing national security concerns tied to the satellite operator, the […]

Google has forced UK television measurement providers Barb and Kantar Media to suspend their “landmark service” that compares viewership on its video portal YouTube with other TV channels and streamers. The FT has reported that Google sent a legal ‘cease and desist’ letter to Kantar Media just months after it launched in July 2025, stopping […]

Zefr has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration with Google’s Ads Data Hub (ADH), supporting Zefr’s offering of free, independent viewability reporting to advertisers. The accreditation follows a comprehensive audit conducted by an independent CPA firm engaged by the MRC. […]

Barb, the audience measurement specialist, has launched Barb Ads Hub, a new analytics system designed for full-cycle ad campaign planning and reporting. At launch, Barb Ads Hub includes post-campaign analysis through CFlight, the joint-industry accountability tool for linear and VOD services. Pre-campaign planning functionality will follow in Q1. Built by RSMB for Barb in direct […]

Vevo, the music video network, has announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile and desktop. Through the partnership with Adelaide, Vevo has launched ‘Attention Guaranteed’, a new offering that secures a minimum attention score for a brand’s campaign across […]

Vislink Technologies, a provider of real-time wireless video solutions for live broadcast production, has announced a supplier agreement with Dorna Sports. Continuing a relationship that commenced in 2003, Vislink will continue to provide its RF on-board and RF Wireless Camera Solutions to cover all 22 MotoGP races until the end of 2027. The new contract […]

Nielsen, the specialist in audience measurement, data and marketing intelligence, and Hubbard Broadcasting has announced a multi-year partnership renewal in two major local television markets: Albany, New York (WNYT/NBC and WNYA/My4) and Albuquerque-Santa Fe (KOB 4). Nielsen will help these stations effectively transact with local and national advertisers as well as provide research-driven outcomes in […]

The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives Manish Bhatia and Josh Chasin – finding that, despite significant economic, structural, and operational challenges, the US television and video advertising marketplace is large enough to support at least two national, currency-grade TV measurement solutions, given the overall […]

Nielsen, the specialist in audience measurement, data and marketing intelligence, has announced a renewed, multi-year deal with Gray Media. Nielsen will provide local television measurement across Gray Media’s entire US footprint in the 113 U.S. designated market areas (DMAs) where they own and operate local TV stations. Gray Media is one of the nation’s largest […]