The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, browsers, streaming platforms, and out-of-home environments in the US. The study identifies critical data gaps in current syndicated local measurement systems and assesses how these limitations […]
iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership with Captify, a provider of insights fueled by search intelligence. The partnership gives brands and networks the ability to connect Captify’s proprietary search signals to always-on […]
System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their category and inspiration from creative. The relaunched product builds on System1’s proprietary Premium database, which has been developed and expanded over the past six years. Advertisers […]
Tivùsat, the free Italian satellite TV platform co-owned by Rai, Mediaset, and TIM, will gradually phase out its Tiger encryption technology in favour of the more advanced Merlin system. This shift – initiated by Nagravision, the developer of both technologies – aims to bolster security, elevate broadcast quality and introduce new services for Tivùsat users. […]
SES and Arqiva have signed a multi-year, multi-million contract renewal for satellite capacity on SES’s prime video neighbourhood of 28.2 degrees East. SES will continue to provide multi-transponder capacity to enable Arqiva to deliver SD and HD channels as well as radio services to its customers in the UK and the Republic of Ireland. SES’s […]
LG Ad Solutions, a specialist in advanced advertising for Connected TV (CTV), has announced a strategic partnership with Databricks, the Data and AI company, to deliver LG Ad Solutions’ Automated Content Recognition (ACR) data via Delta Sharing through the Databricks Marketplace in the US. The collaboration is designed to make it more efficient for brands, agencies, networks, […]
Accedo, a global provider of video streaming software and services, has supported FloSports, a sports media company, to expand its service to Samsung and Vizio smart TVs, with built in functionality enabling viewers to purchase new FloSports packages, direct from their TVs. The FloSports service allows viewers to subscribe to more than 25 different sports […]
Samba TV, the specialist in AI-driven media intelligence, has announced a partnership with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative. This partnership is a step toward building the industry’s first advertiser-owned, independent measurement solution capable of deduplicating reach and frequency across streaming […]
Mediapro has announced it will localise the NBA game feed in LatAm Spanish for all Latin America on behalf of Prime Video. The group—having recently announced its role in customising the US basketball league for Spain – will now also provide this service for all Spanish-speaking countries in the Americas, reaching a potential audience of […]
NEP Group, the media services and technology partner for content producers worldwide, has announced a new $700 million (€600m) equity investment in the company led by 26North Partners LP (26North), together with a group of co-investors. Carlyle, NEP’s existing sponsor, is participating alongside 26North in the investment and will remain its largest shareholder, reaffirming Carlyle’s […]