Barb, the UK TV measurement body, has appointed three agencies following a recent tender. NatCen and RSMB will deliver its Establishment Survey and Ipsos will deliver its panel top-up recruitment. The new contracts will run from 2027-2029. Barb’s Establishment Survey is a keycomponent of the UK industry’s standard for understanding what people watch. It is […]

ITV has selected Yospace, a specialist in Dynamic Ad Insertion (DAI), to launch an ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by UK public service broadcasters the BBC, ITV, Channel 4 and 5. Yospace has delivered a DAI solution combined with Client-Guided Ad Measurement […]

Gravity Media, a specialist in production and content and media services and facilities, has announced the renewal of its long-standing relationship with the Automobile Club de Monaco (ACM). The new multi-year agreement continues Gravity Media’s role as a broadcast partner for Monaco’s most iconic motorsport events.  Under the renewed contract, Gravity Media will continue to deliver […]

Seedtag, the Neuro-Contextual advertising company, has announced a partnership with IRIS.TV that strengthens its Neuro-Contextual capabilities in CTV through enriched programme-level content data. By integrating IRIS.TV’s signals into Seedtag’s proprietary AI, Liz, advertisers will have access to additional audience scale and a more complete view of campaign delivery across the TV ecosystem to further validate […]

IBM and The All England Lawn Tennis Club have announced a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application in 2009, to the first integration of enhanced AI-powered solutions in 2017, IBM and the All England Club have collaborated for 36 years to […]

Spotter, a partner to some of the world’s largest creators, has announced a strategic partnership with Comscore, the specialist in media measurement and analytics. This collaboration designates Comscore as Spotter’s official independent measurement partner, enabling a new approach to measuring the reach, engagement, and cultural influence of creator-led content across media platforms. As the creator […]

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel […]

The EBU has submitted its contribution to the European Commission’s call for evidence on the evaluation of the Audiovisual Media Services Directive (AVMSD). From safeguarding the protection of minors and consumers more broadly, to ensuring media pluralism, to promoting cultural and linguistic diversity, the EBU says that the AVMSD continues to be “an indispensable legal […]

Freeview Australia has announced it will begin testing latest DVB-I technology locally, that will ensure Australians can continue to access free-to-air television now and into the future. Starting early 2026, Freeview will test a new way to deliver the existing linear channel suites of ABC, SBS, Seven, Nine, and Ten over the internet – meaning […]

Gracenote, the content data business unit of Nielsen, is helping TV providers sustain engagement between viewers and a universe of sports programming extending beyond live games. New enhancements to the Gracenote On Sports solution covering 160+ popular sports leagues – including the NFL, NBA, Premier League and Formula 1 – and competitions in 50+ countries […]