The gradual integration of TV channels into streaming platforms has been changing the audiovisual landscape. According to the latest wave of the study Decrypt’Media, published by Havas Media Network and CSA Research, awareness remains low but streaming-TV convergence appears particularly appealing for young audiences. “Despite partnerships such as France Télévisions on [Prime Video] or the […]

WARC has unveiled The Marketer’s Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead. From the vanishing middle market and the creator investment gamble to the great escape, AI-driven zero-click journeys and shifting consumer milestones, the report provides marketers with insights to transform these […]

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural nostalgia. 2025 is shaping up to be the most competitive and consistent Christmas yet, with early airers averaging a strong 4.6-Star Rating. Leading the pack is Amazon’s reprisal of […]

In October 2025, 1 per cent of Internet Service Providers (ISPs) saw an increase of 0.4 Mbps, 67 per cent rose by 0.2 Mbps, 31 per cent stayed the same, and 1 per cent decreased by 0.2 Mbps on the Netflix ISP Speed Index –  a monthly update on which ISPs provide the best prime-time […]

A new 24/7 family-friendly animation channel is now available to UK viewers, as Cartoon Classics — a FAST channel distributed by Global Distribution Services — officially launches on Freeview Channel 214. Produced by Senseof.Media, the channel offers a lineup of classic and contemporary animated programming to 18 million households across the UK. Global Distribution Services, together with […]

Virgin Media O2 has announced the launch of a new FAST channel, Inside Outside, available to all Virgin TV customers directly via their set-top box. Inside Outside covers all things food, home and garden – with a range of shows fronted by established faces including Gordon Ramsay, Paul Hollywood, Heston Blumenthal, Kevin McCloud, George Clarke […]

Dish TV has collaborated with Amazon Prime to bring Prime Lite benefits to its customers in India. This association spans Dish Group’s entire ecosystem — DTH services, Watcho streaming platform, VZY Smart TVs, and extensive ISP partner network, under which eligible Dish customers will have access to Prime Video’s entertainment library of Indian and international […]

DirecTV Advertising has launched DirecTV Elect, a digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences in the US. Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to […]

Who will be the new DG of the BBC? It is hardly the most attractive job just now – there’s little upside reputationally or financially. However, they will not be short of candidates; the prospect of being a high-profile saviour – the $64 million question being what does it need saving from? – will bring […]

India’s Ministry of Information and Broadcasting has begun a formal consultation process aimed at strengthening India’s digital anti-piracy ecosystem, issuing a public notice inviting inputs from key stakeholders across the Media and Entertainment sector. The notice reflects growing industry concerns regarding the economic impact and enforcement challenges linked to the proliferation of pirated films, broadcast […]