V, the platform company behind VIDAA, has announced the expansion of its advertising collaboration with Rakuten TV Enterprise, the B2B arm of Rakuten TV, establishing a new partnership focused on in-stream video and native display advertising across key European markets, including the UK, Germany and France. The agreement enables Rakuten TV Enterprise to deliver targeted […]

FreeWheel, the technology platform for the streaming advertising ecosystem, has announced the launch of Partner Portal, a centralised hub that enables partners to create, test and scale solutions for premium publishers. Partner Portal seeks to accelerate innovation by facilitating the creation of specialised, publisher‑specific applications on top of FreeWheel’s operating system, spanning areas such as […]

Integral Ad Science (IAS) has announced IAS Total TV, a new suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data in aggregate from Disney, NBCUniversal, Paramount and Prime Video, in addition to multiple opted-in publishers […]

Amazon Ads and Global, the Media & Entertainment group, has announced a programmatic integration which gives advertisers using Amazon DSP access to some of the UK’s biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange, which offers programmatic and data capabilities. It […]

UTECA has taken legal action against RTVE over its advertising sales strategy for the 2026 FIFA World Cup, escalating a growing dispute between private broadcasters in Spain and the state-owned corporation. Some seven weeks before the tournament begins, the association of private television networks has filed for urgent precautionary measures before the Commercial Court in […]

Integral Ad Science (IAS), a specialist in media quality, has announced an expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides comprehensive coverage […]

Streaming platforms have adapted the traditional advertising model to the digital era, using geo-targeted campaigns, personalised marketing and interactive shopping tools that allow viewers to purchase products directly from their screens, according to esearch conducted in Spain. The study was led by José Antonio Cortés Quesada from International University of La Rioja, alongside Ainhoa García-Rivero, […]

IAB has released its 2025 Internet Advertising Revenue Report, conducted by PwC. Despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion (€249.8bn) in 2025, reflecting a 13.9 per cent year-over-year increase. These results were particularly notable given that 2025 lacked major cyclical events such as the Olympics, FIFA World […]

Adlook, the media technology company, has released research spotlighting a valuable untapped sports audience for this year’s FIFA World Cup 2026. The study found that over half (56 per cent) of those watching the event in the UK will be casual viewers, with just over a third of viewers tuning in as ‘core’ football fans. […]

The Coalition for Innovative Media Measurement (CIMM) has released a new paper defining a structural shift in how identity operates across the US TV and CTV marketplace – from a tactical capability to core market infrastructure. As converged viewing accelerates and advertising workflows evolve, the paper sets out the critical role that identity now plays, […]