Target Darts, a specialist in darts innovation, is launching its campaign ‘From Target to Trophy’ in collaboration with Sky Media, the advertising arm of Sky. The campaign coincides with the start of the PDC World Darts Championship, live on Sky Sports, where Luke Littler commences his title defence. Darts sensation Littler has been using Target […]
Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]
Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]
YouTube has shared some recent updates to advertising options on YouTube Shorts to help brands connect more naturally with creators and audiences as holiday shopping picks up. As more people discover and shop through short-form video, brands and creators are looking for ways to work together at scale without ads feeling forced. YouTube’s latest Shorts […]
Disney+ is set to roll out its ad-supported subscription plan in Belgium on January 27th 2026, following the successful launch of the ad- tier in several European countries. The new Standard with Ads plan at €6.99 per month, will be available alongside the Standard plan (€10.99 per month or €109.90 annually) and Premium plan (€15.99 […]
Adform, the media buying platform, has announced a partnership with RTL AdAlliance, the international sales house of RTL Group. Bringing together RTL AdAlliance’s reach of more than 30 million European households with Adform’s programmatic technology, the partnership enables international advertisers to launch more targeted ATV campaigns. For Adform’s global brand and agency partners, this will […]
Kevin the Carrot is celebrating a decade of fluent device success, with Aldi’s 2025 Christmas advert trilogy scoring an average of 5.5 Stars across its three part series with creative effectiveness platform System1. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]
AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]
Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score of 5.0 or above considered […]