A study of 2,500 adults in the US and UK conducted by Atomik Research and commissioned by Idomoo in January 2026 reveals that 80 per cent of consumers want more video from brands, but nearly half (46 per cent) say they never receive any video communications at all. It’s a video gap that’s been documented […]
Samba TV, the AI-driven media intelligence company, and TiVo Ads, a part of entertainment technology company Xperi, have announced a strategic partnership that integrates Samba TV’s analytics and audience targeting capabilities with TiVo’s connected TV (CTV) platform across the world, commencing immediately with the UK. Under the partnership, TiVo will operate as a preferred managed […]
Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 per cent in 2024 to 54 per cent so far in 2026, according to data from XR Extreme Reach. The findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, […]
Happydemics, the brand lift and ad measurement company, has announced the launch of In-Flight Mode which places brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future communication waves. In-flight measurement builds on this, allowing for greater agility and real-time optimisation of […]
Equativ, the independent media platform, has integrated its proprietary Creative Enhancements into Maestro by Equativ. Backed by behavioural, cognitive and media research, Equativ’s Enhancements has powered thousands of campaigns, delivering greater attention and performance for advertisers. The behavioural shift is further underscored by a new Equativ study on video consumption, which indicates that 63 per cent […]
Some $63 billion (€54.2bn) in global ad spend is wasted annually on invalid traffic (IVT), according to data from Lunio, the IVT detection and prevention platform. On average, 8.51 per cent of all global paid ad traffic is invalid, meaning nearly one in every 12 ad clicks are fake with zero chance of converting. In […]
According to data presented by Maria Rua Aguete, Senior Research Director at Omdia, at the FED Show in Madrid, global traditional TV and online video revenues are set to exceed $1 trillion (€0.87tn) by 2030, marking a structural shift in the media and entertainment industry. Omdia forecasts that total revenues will grow from $775 billion […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView, a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming. With TotalView, advertisers can eliminate blind spots and enrich their planning, targeting, and measurement with a […]
A study from WARC has found that a prolonged conflict in the Middle East could threaten $49.9 billion (€43.2bn) of global advertising growth this year, and $93.9 billion over the next two years. A milder crisis still risks $19 billion this year, with residual impacts lasting well into 2027. James McDonald, Director of Data, Intelligence […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The latest edition of the VMR explores video advertising trends for H2 2025 and includes findings that build on the insights revealed in the previous VMR (H1 2025) in both the US […]