Barb, the audience measurement specialist, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to at least one SVoD service in Q4 2025. This is slightly up from 20.5 million UK homes in Q3 2025. The service-level subscriptions data are as follows: Netflix: 18 million UK […]
Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]
WildBrain, a specialist in kids’ and family entertainment, and The Pokémon Company International, are expanding the reach of their single-IP Pokémon channel through new launches around the world on a number of FAST platforms. WildBrain has launched three new Pokémon channels this year in the US on LG Channels, The Roku Channel and Vizio WatchFree+, […]
News Broadcasting has achieved another set of standout RAJAR results for the survey period ending December 14th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered a record market share of 4.5 per cent with 46 million listening hours, up 4.6 per […]
ITV is set to trial in-game ‘picture-in-picture ads’ for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Stade de France. The UK commercial broadcaster’s new rights deal includes the option to air two split-screen adverts before a scrum is set (one in […]
Samsung Ads has announced it will provide marketers with direct programmatic access to its Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the US and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free AVoD service, offers over 3,500 free channels across 30 territories globally, plus […]
ITV has reported that January 2026 was officially its biggest ever month for streaming, recording 383 million streams, surpassing the previous record of 375 million set in June 2024 after the Men’s Euro football tournament. The milestone was driven by particularly strong performances from soap, reality and drama, with ITV noting its continued lead as […]
Sky has announced that annual price increases will occur this April for broadband and TV customers taking out a contract from today (February 4th). Sky broadband customers will see a hike of £3 to their monthly bills, whilst Sky’s pay-TV services will be subject to a £1 increase per month for the Sky Cinema channel […]
Nielsen is piloting a new methodology enhancement to more accurately account for co-viewing. The TV audience measurement specialist says this will better reflect the total viewership for programming – in particular live events. The pilot programme will launch in the US with Super Bowl LX on NBC on February 8th and continue for high-profile sports […]
5 has announced a new partnership with Leapmotor UK that sees the automotive brand become the official sponsor of the broadcaster’s ‘Thrilling Drama’ slate across linear and streaming. The agreement marks Leapmotor’s first UK television sponsorship and spans a range ofscripted drama titles on 5’s streaming platform, alongside new and returning series on the main […]