Advanced Television

AI

Report: 30% of consumers uncomfortable with GenAI in animation

Luminate Intelligence has released its latest Animation & AI Report, offering a detailed look at the impact of generative AI on the animation industry within film, TV and streaming. The report explores how studios, FX houses and animation companies are experimenting with AI tools amid legal, ethical and creative debates – and how audiences feel […]

September 2, 2025

DAIVID gives charities free access to AI ad testing tool

Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th). Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, […]

September 2, 2025

Report: AI goes mainstream with US teens

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]

August 28, 2025

Samsung TVs integrate Microsoft Copilot

Samsung Electronics has announced a new integration of Microsoft Copilot with its 2025 lineup of TVs and Smart Monitors, building on Samsung’s commitment to offering more personalised and intelligent features on screen with Samsung Vision AI. With Copilot built into the display, users can access Microsoft’s AI companion through a simple voice command or click […]

August 28, 2025

Survey: Networks won’t handle future bandwidth growth

RtBrick has released its State of Disaggregation report, examining the current state of networks globally and telecom operators’ efforts to address surging customer demands. The survey revealed operators are at risk of being overwhelmed by the demands of streaming bandwidth in the next five years. The industry recognises it needs to adopt next-generation disaggregated networks […]

August 21, 2025

Study: Predictive impact scoring can forecast ad effectiveness

Vidmob, The Creative Data Company, in collaboration with MMA Global, and featuring participation from Kellanova, has released findings from a study exploring how AI-powered predictive impact scoring can improve creative performance in digital advertising. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83 per cent accuracy, improve performance by […]

August 21, 2025

Ideal Systems debuting Tabatha AI-powered newsroom service at IBC2025

Ideal Systems will be previewing ‘Tabatha’, an integrated newsroom AI platform with native integration of Comcast Technology Solutions’ (CTS) VideoAI at IBC2025 in Amsterdam. Tabatha is optimised and tailored for using AI in modern TV newsroom productions and is the latest module for Ideal Systems ‘Alice’ cloud integration platform. Tabatha’s native integration with VideoAI from […]

August 20, 2025

Denmark: JFM to stream over 4,000 local sports matches a year

Jysk Fynske Medier (JFM), the Danish media group, has teamed up with Wowza’s Flowplayer to deliver over 4,000 live-streamed local sports matches annually, including live coverage of regional sports such as football, ice hockey, handball and basketball. To bring this vision to life, JFM has partnered with Sportway and Flowplayer, deploying AI-powered cameras across hundreds […]

August 20, 2025

Global TV without subtitles: How audio translators are powering multilingual streaming

In a time of unprecedented connectivity, the barriers between cultures have never been more permeable. The streaming explosion worldwide has spawned an insatiable hunger for content that knows no borders. What was once a specialised pursuit among film aficionados has become a mass entertainment activity. The stumbling block has always been the language barrier. Subtitles, […]

August 18, 2025

Research: Fantasy Football players turning to AI

As the Premier League returns, Virgin Media O2 has released research which reveals that two thirds (66 per cent) of Fantasy Football players will be turning to AI to gain an advantage this season. Younger fantasy football managers are set to embrace AI the most, with 79 per cent of those aged 25 to 34 […]

August 15, 2025