Study: Twitter-engaged viewers have better ad recall
March 21, 2016
Twitter has partnered with media agency Starcom and Canvs, a social TV analytics company that studies emotions within social media content, to understand how programming influenced viewers’ emotions, as tracked by Tweets — and, in turn, how those emotions drove an audience’s ability to both remember TV commercials and act on them. The findings show the value of emotions to marketers, and how brands can engage Twitter users who are already responding to what is on their TV screens.
Writing in a Company Blog, Heather O’Shea, Global Agency Research & Data Strategy Lead at Twitter, notes that not all TV audiences are created equal,
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- SES announces €0.25c dividend
- Russia “blinding and destroying” German satellites
- Bank: AST, Starlink, Kuiper targeting $200bn market
- Rivada: Is no news good news?
- SES celebrates Intelsat acquisition
- Pakistan halts broadband direct-from satellite
- India stymies Starlink launch
- Starlink, AST SpaceMobile race for cellular consumers
- Trouble ahoy for foreign D2D satellites over India?