Most consumer electronics (CE) device manufacturers are introducing software platforms that support widgets—also called TV applications—reports In-Stat. This sets the stage for a burgeoning new market and alters how people will access Internet content.

“By 2013, TV applications have the potential to generate over $1.7 billion in annual revenue,” says Keith Nissen, In-Stat analyst. “Our primary research shows consumers already have a moderate interest in TV Widgets. An innovative web-enabled CE device and service from a company like Google or Apple could truly galvanise the market, much as the iPhone transformed the mobile telephony market.”

TV applications are small, self-contained software programs that can be plugged into a web application to access a wide range of content. Due to their broad scope, TV apps are rapidly becoming a ubiquitous product requirement for nearly all web-enabled CE devices.

Research by In-Stat found the following:

– US shipments of web-enabled CE devices that support TV applications will grow from 14.6 million in 2010 to 83.4 million by 2014.

– By 2014, over 59 million US broadband households will own at least one CE device that supports TV applications.

– By 2014, the US installed base of CE devices that support TV applications will be 136 million units.

Other posts by :

1. SES predicts end of ‘big’ Geo satellites
2. Amazon Leo gets approval for 4,504 extra satellites
3. SpaceX gets a portion of India
4. TerreStar wants to build LEO network
5. Musk: “No Starlink phone”
6. Russia accused of eavesdropping on satellites
7. FCC welcomes Musk’s 1m satellite plan
8. Telesat has problems with an LEO
9. Orbital debris a real danger 

Categories: OTT, OTT, Research, Research Library