Digital Element, a provider of IP geolocation technology, has announced that global contextual advertising agency, AdBlueDigital, has deployed its NetAcuity Edge hyperlocal IP geolocation technology to improve ad targeting accuracy.

AdBlueDigital’s advertising technology delivers contextually relevant advertising for over 10,000 premium publishers, reaching more than 20 million unique users daily and driving 60 million impressions per day. The implementation of Digital Element¹s highly granular IP geolocation data into AdBlueDigital¹s advertising platform has refined the company¹s audience segmentation and targeting capability, such that an ad can be served precisely to a chosen mobile operator in a specified city or postcode area. This has resulted in improved relevance, click-through and conversion rates for its clients’ campaigns.

David Levin, Marketing Director at AdBlueDigital, commented: “Since using Digital Element¹s IP geolocation technology the efficiency of our campaigns has increased dramatically. We are now able to pinpoint consumer location with 10 per cent more accuracy and as much as 30 to 40 per cent in some countries which has directly enabled us to increase revenue. In addition, the customer service provided by Digital Element has been second to none.”

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