Uruguay has placed unexpected limits on the amount of potential market share and the number of licences any operator can hold. The rules come within a new Audiovisual Communication Services Law announced just before the holiday, and reported on December 29.

The net effect is that no pay-TV operator can grow beyond a market share of 25 per cent. Nor can any operator own more than six licences at a national level, or more than three if it is already present in the nation’s capital city, Montevideo.

This leaves the leading players as DirecTV is the market leader with some 21 per cent of the pay-TV market, and 685,000 subscribers as at June 2014.

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