Dailymotion announces Audience Path
November 5, 2025
Dailymotion has announced the creation of Audience Path, a new entity for US brands and agencies that aims to improve advertising performance through AI-driven audience understanding and activation, powered by its proprietary agentic AI technology, Ray.
As audiences become more fragmented, Audience Path leverages 5 billion proprietary signals to create smarter media strategies for brands and advertisers to build, execute, and measure campaigns, and ultimately reach new audiences.
Audience Path enables advertisers to connect more meaningfully with audiences and deliver better outcomes via Ray, by transforming creative and media strategies into continuous performance engines.
“At CMI Media Group, we are always looking for partners who share our passion for advancing precision and accountability in advertising,” said Toby Katcher, SVP Video Investment and Department Lead at CMI Media Group. “Audience Path’s evolution introduces a fresh approach to audience intelligence, using real-time video, search, and social signals to better understand patient and caregiver needs. This unlocks new opportunities to reach people in the moments that matter most while ensuring transparency and measurable performance across premium CTV and OLV. We are excited about innovation that helps our clients stay ahead in a rapidly shifting market, and Audience Path’s capabilities strongly align with where healthcare video is going next.”
“Today’s marketers have limited visibility into audiences and outcomes, and they often depend on tools that optimize only a few pieces of an entire campaign,” added Bichoi Bastha, CEO of Audience Path. “For the first time, with Audience Path, marketers can remove the guesswork, optimize the entire path, and rely on guaranteed performance outcomes. Ray enables us to solve this industry-wide problem by integrating real-time audience insight, creative intelligence, and activation into a single agentic AI system.”
Other posts by :
- OQ Tech gets Luxembourg 5G-by-Sat concession
- Roskosmos: Heads roll, launch project scrapped
- MDA under pressure over satellite order
- SES backs C-band action from FCC
- Congested orbits mean high risks of debris
- SpaceX bids fairwell to booster 1076
- Bank: LBG Media results “in line”
- SpaceX to lose Moon Lander contract?