SeenThis, the adaptive streaming technology company, has announced a new partnership with On Device, a brand lift measurement company, to bring clients independently validated insights into the impact of their campaigns.

Through this collaboration, SeenThis can now provide brand lift studies (BLS) that measure real-world outcomes such as awareness, consideration, and purchase intent, powered by On Device’s trusted brand lift measurement. This allows advertisers to quantify the incremental value of SeenThis’ unique adaptive streaming technology in driving attention and performance across the open web.

This partnership with On Device allows us to demonstrate the real impact of SeenThis technology on brand performance,” said Jesper Benon, CEO of SeenThis. “While budgets shrink and expectations grow, we help brands get more from less. By collaborating with On Device, we’re adding an extra layer of accountability and insight to every campaign.

Sarah Robson, Global Head of Advertising Effectiveness, On Device, added: “We’re thrilled to partner with SeenThis to deliver deeper brand lift insights for their clients. Our collaboration brings together SeenThis’ high-performance creative technology with our expertise in passive brand lift measurement, helping advertisers understand not just what works, but why.”

This partnership enables marketers to access independent validation of SeenThis campaign performance, demonstrating measurable uplift across key brand metrics, including brand awareness, familiarity, creative response, and engagement – underscoring how streaming creative technology delivers enhanced media effectiveness.

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Tags: advertising, measurement