PSA signs broadcast deal with Sport en France
September 12, 2025
The Professional Squash Association (PSA) has signed a new agreement with Sport en France, which will see 10 major PSA Squash Tour events shown live by the free-to-air broadcaster during the 2025-26 season.
The agreement follows a successful partnership in the second half of the 2024-25 campaign and is part of a broader initiative by Sport en France and the Fédération Française de Squash to make squash accessible to all audiences in the country, just three years ahead of the sport’s debut at the Olympic Games Los Angeles 2028 (LA28).
The CIB Egyptian Open – held in front of the iconic Great Pyramid of Giza – will begin Sport en France’s coverage of the 2025-26 PSA Squash Tour season. The semi-finals and finals (September 18th-19th) will be shown live, as well as matches featuring French players who qualify to play on the all-glass show court in front of the Pyramids.
In addition, Squash, le mag, the squash-focused magazine co-produced with Fédération Française de Squash, will also return for a second season, offering deeper insight into the sport and its key figures.
Beyond live broadcasts, new content will be shared monthly across Sport en France’s social media platforms.
“We are delighted to renew our partnership with Sport-en-France, continuing to bring the spectacular action of world-class competitive squash to the masses, in the lead up to the LA28 Olympics,” said PSA Head of Media & Marketing Melissa Soobratty. “France has some fantastic squash players. It’s great that their impressive talents can be appreciated by their home fans with the support of Sport en France’s coverage.”
Sport en France Director, Romain Schindler, added: “We are delighted to continue writing this great story alongside PSA and FFSquash. Squash deserves to be seen and shared, and we are thrilled that audiences embraced it from the very first season. Renewing this initiative allows us to pursue our mission: to support the growth of a spectacular sport and give our champions the visibility they deserve, in the build-up to the LA28 Olympics.”
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