Bango launches all-in-one Super Bundling tech
February 25, 2025
Bango has announced the launch of its all-in-one technology for Super Bundling, allowing any business to build and launch a subscriptions hub.
The new technology is part of the latest Digital Vending Machine (DVM) product release from Bango, which is used by subscription hubs such as Verizon +play and Optus SubHub.
The need for this technology follows rising demand from subscribers, with research from Bango showing that 35 per cent have lost track of how much they pay for subscriptions, while 49 per cent are annoyed they can’t manage all of their accounts and services in one place. As a result, 73 per cent now want one single ‘hub’ for subscriptions.
Super Bundling subscription hubs are increasingly used by telcos, banks and retailers to drive customer engagement, build loyalty and unlock new revenue streams, with 88 per cent of telco leaders planning to launch a subscription hub.
The new Digital Vending Machine CX provides the key functionality needed to deliver an all-in-one Super Bundling product, allowing telcos, banks, retailers and other businesses to:
- Quickly launch a branded subscription hub with pre-built, responsive, templates for desktop and mobile screens
- Connect and offer sophisticated deals with hundreds of subscription partners including streaming services like Netflix, Disney+, Prime Video and YouTube Premium
- Analyse the performance of subscriptions, bundles and offers, tracking trends in activations and cancellations in real time
Bango estimates that this white-label solution will save telcos and other resellers up to 18 months when developing and launching subscription hubs in future.
Bundling just got easier
The new DVM CX is one part of a wider update to the Digital Vending Machine, designed to make all forms of subscription bundling easier for any content provider or reseller, from end to end.
Paul Larbey, CEO at Bango, explained: “For a growing number of subscribers, subscriptions are no longer experienced as a series of one-by-one direct purchases. Subscribers now want to combine services, create bespoke deals, renew on their own terms, and pay through a single, consolidated, transparent bill. This enhanced DVM enables many more businesses to provide this all-in-one experience, giving subscribers the flexibility and control they demand. As telcos, retailers and banks start to offer these sophisticated subscription bundles, the DVM removes the roadblocks. By eliminating complex set-up and protracted launch schedules through more powerful technology, we’ve streamlined the entire process from end-to-end, while providing access to an ecosystem of over 100 subscription providers. The new configurable DVM CX is the final piece of this puzzle, opening up all-in-one Super Bundling to the market at large.”
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