YouTube recorded more than 200 billion views related to the FIFA World Cup 2026. A total of 1.7 billion people consumed World Cup content on the video-sharing platform, more than 550 million of them directly on their living room TVs. YouTube’s official broadcast of the final, seeing Spain beat Argentina 1-0 on July 19th, attracted […]
Kyle Thomas, the wildlife creator who has amassed more than 34-million followers on TikTok, is launching a new YouTube channel, Kyle’s Wildlife Heroes, in partnership with production company Waddell Media. The launch also marks Waddell Media’s first dedicated YouTube channel and the next step in the company’s digital strategy, expanding its reach with original long-form content […]
Goalhanger has released a new behind-the-scenes film on YouTube telling the story of The Rest Is Football, from Gary Lineker’s first meeting with Goalhanger co-founder Tony Pastor to the podcast’s move onto Netflix during the World Cup. Featuring Gary Lineker, Alan Shearer, Micah Richards, Joe Cole and members of the wider Goalhanger team, the film […]
Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Finance 2026, a report examining how US adults discover, research, compare and act on financial products across YouTube, social video, app-based banking, AI-enabled finance tools and digital content environments. Based on a proprietary panel of 1,000 US adults aged 18–55, the report finds that financial […]
Merzigo, the media technology comapny, is expanding its existing deal with Banijay Rights, the global distribution arm of media and entertainment group, Banijay Entertainment. Building on the success of their initial agreement announced in March, the extension sees over 9,000 hours added to the existing portfolio of over 8,000 hours managed by Merzigo, which includes […]
Sports Studio, the independently owned media company, has announced a partnership with TheSoul Group to distribute its live sports content across YouTube and social media platforms. The agreement will focus on expanding audience reach and monetisation opportunities for Free Live Sports, Sports Studio’s flagship brand and one of the largest free, ad-supported live sports destinations […]
YouTube has become one of the world’s most powerful advertising ecosystems, now competing directly with linear TV for living-room attention. It has around 2.6 billion monthly users and annual revenue exceeding $60 billion (€52.3bn) in 2025, of which more than $40 billion is attributed to advertising, according to WARC Media. However, the platform’s ad business […]
Channel Factory, the contextual advertising company, has launched AI Slop Detection. The new capability gives brands a precise, tiered view of content quality, separating slop engineered for monetisation from the high-quality AI-assisted content that delivers audience value. The launch addresses what Channel Factory positions as a quality crisis, not a safety crisis. Generative AI has […]
Channel 4 has partnered with North Sails on Force of Nature, a three-part branded entertainment series. Produced by Finite Films & TV, the series marks the first social branded entertainment commission to air exclusively across Channel 4 Sport’s digital channels. Force of Nature sees three pro North Action athletes battle against each other in a […]
Little Dot Studios, the social media agency, digital media network and multi-platform production company, has unveiled HyperLaunch, the latest addition to the Little Dot OS (Optimisation Sidekicks), its growing suite of proprietary optimisation technologies. HyperLaunch helps broadcasters, distributors, sports rights holders, brands and content owners scale their YouTube output, increasing revenue while maintaining premium channel […]