Following a successful first run, Channel 4 has recommissioned TFI Friday Unplugged for a further six episodes. The series delivered a clear uplift for Channel 4 at 11pm, performing strongly with under-34s and proving competitive with commercial rivals in late peak. Fronted by Chris Evans, TFI Friday Unplugged combines candid celebrity conversation, live music and the […]
Sunrise customers in Switzerland can now subscribe to YouTube Premium via the Sunrise website, My Sunrise (customer portal or app), on the TV Box in the TV Shop and in Sunrise shops. With its integration into the Sunrise Entertainment offering, YouTube Premium can now be managed via My Sunrise and invoiced on the Sunrise invoice. […]
Ahead of the release of Disney and Pixar’s Toy Story 5 movie in cinemas nationwide on June 19th, The Walt Disney Company EMEA has unveiled a new short film, The Magic of Movies: Jessie Saves the Day. The film is the latest in the company’s The Magic of Movies campaign: a longstanding initiative which brings the power […]
As another triumphant task tournament comes to a close, Greg Davies and his efficient assistant Alex Horne have announcd a brand-new five-piece set of comedians that they are set to score and mark with the utmost scrutiny to determine who will emerge victorious and become the next Taskmaster Champion. The quintet of comics who have […]
Little Dot Studios, the digital media network, social media agency and multi-platform production company, has secured a multi-platform content agreement with international distributor, Sphere Abacus. The new multi-year partnership sees Little Dot Studios (an All3Media company) license 150 hours of long-form programming for its global digital broadcast network. Additionally, Sphere Abacus has appointed Little Dot […]
Zefr has announced that its Brand Safety & Suitability coverage now extends to YouTube Audio Ads campaigns, building upon its existing collaboration with YouTube to bring advertisers even greater transparency across their full media investment. Brands can now confidently measure new inventory in audio-first environments, reaching wider audiences across music, podcasts and other listening-forward content. […]
Integral Ad Science (IAS) gas announced the expansion of its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, validating that their ads run adjacent to content that meets their specific safety and suitability standards, consistently across […]
DoubleVerify (DV), a software platform to verify media quality, optimise advertising performance and prove campaign outcomes, today announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities to this listening-first format. As advertisers increasingly allocate dedicated budgets to audio environments, the need for transparency and control […]
Netflix is set to strengthen its position as the world’s leading subscription streaming service over the next five years, despite a new wave of industry consolidation that is reshaping the competitive landscape, according to forecasts presented by Maria Rua Aguete, Omdia’s global Head of M&E, at NEM Dubrovnik. Omdia projects Netflix will grow to nearly […]
International content distribution and production Company, Bomanbridge Media, and Canadian next gen content studio, Wind Sun Sky, are collaborating to co-produce (with Bomanbridge distributing), a new animated series of hit multimedia franchise, Future Chicken. The partnership will start with 20 x 11-minute episodes (kids aged 6-10 years) of Future Chicken and The Planet Protectors (w/t), […]