Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform INCRMNTAL, based on nearly $2 billion (€1.8bn) in advertising spend. Research also shows CTV is also outperforming YouTube, and achieving a near-perfect efficiency benchmark in the US. Unlike […]
MTV has announced a raft of new and returning digital commissions that are set to launch this year. The slate was ordered as part of MTV’s strategy to serve a wide range of audiences with compelling stories that build on the channel’s most popular franchises. The first new commission is a docuseries, Geordie Stories: Nathan […]
Nearly four in 10 (38 per cent) of YouTube’s global monthly active users now watch more traditional TV and film content on the platform. Documentaries, TV shows and films are included in the top five most-watched content types on YouTube, according to consumer research by Ampere Analysis. YouTube has the largest active user base of […]
Pocket.watch, the kids and family creator media company, is expanding its premium creator portfolio with the addition of nine new kids and family entertainment partners. This growth brings pocket.watch’s total network reach to 1.29 billion subscribers, delivering an impressive 10.6 billion monthly views and over 902 billion lifetime views. New partners include Not Enough Nelsons, […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
BBC Studios has announced the launch of a new Bluey digital series called Bluey Dancealongs, featuring Strictly Come Dancing professional dancer, Dianne Buswell. Filmed at the Bluey’s World interactive experience in Brisbane, Australia, the digital-exclusive series is available on the Official Bluey YouTube, Bluey.tv and Bluey social channels. Bluey Dancealongs sees Australian professional dancer Buswell […]
For the first time ever, Walt Disney World, Disney Cruise Line, and Blippi are collaborating to bring viewers a 45-minute special, plus a new collection of episodes on YouTube. Starting May 15th, Blippi and Meekah are setting off on an journey at The Most Magical Place On Earth. They’ll meet up with friends like Mickey […]
Law&Crime, the legal and true crime media company, will release AI-generated recreations of the federal trial of Sean ‘Diddy’ Combs, offering comprehensive media coverage of the high-profile case. With cameras prohibited in all federal trials, beginning with opening statements on May 12th, Law&Crime will release visual representations of the trial proceedings using actual court transcripts. These […]
IBC2025 is now open for registration, with the global media, entertainment and technology community set to gather at the RAI Amsterdam from September 12th–15th. IBC drives innovation, collaboration, and real-world business success across the content and technology ecosystem. With a dynamic four-day exhibition and a three-day conference, IBC2025 promises to connect professionals from across the media […]
The Pinkfong Company, the global entertainment company behind Baby Shark, has announced that the beloved character has been officially invited to participate in FOCUS Art Fair New York 2025, marking another significant moment in Baby Shark’s ongoing cultural journey. This year’s theme, ‘Human & Technology’, focuses on how digital innovation will shape the future of […]