According to the NPD Connected Intelligence Connected Home Forecast, by the end of 2019, 238 million installed devices are expected to be connected to the Internet and able to deliver apps to TVs, representing 59 per cent growth from 2015 to 2019. Connected TVs are projected to drive 45 per cent of the growth over the coming four years, while less expensive, content-heavy streaming media players are projected to drive 35 per cent growth.

The rate of connecting these devices is projected to increase from 70 per cent in 2015 to

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