Sidemen select FotMob for 2026 charity match on YouTube
March 30, 2026
FotMob – the matchday companion app usedby over 22 million football fans globally – has renewed its collaboration with the Sidemen as the Official Live Score Partner for the YouTube collective’s charity match at Wembley Stadium on April 18th.
The event – which pits the Sidemen FC against a team of YouTube Allstars in a match raising money for a variety of British charities – will receive the same live coverage FotMob provides for every match across more than 500 football competitions globally, powered by sports data brand, Opta.
With real-time live updates, personalised news, and extensive stats – including xG, match momentum, heatmaps and individual player ratings – FotMob’s coverage aims to bring fans and followers even closer to the players and their performances. The analysis will help inform viewers who will be responsible for selecting the game’s ‘Player of the Match’ by voting exclusively within the FotMob app. The FotMob brand will also be visible across matchday LED perimeter advertising at Wembley Stadium and appear on-screen throughout the live broadcast.
FotMob’s collaboration with the Sidemen Charity Match began in 2022 when the platform first proposed covering the game with the same level of detail as a Premier League fixture. On the day of the 2024 fixture, FotMob was the most downloaded app on iOS in the UK.
Commenting on the collaboration, Matias Høibraaten, Head of Growth at FotMob, said: “The Sidemen Charity Match continues to break new ground for creator-led sporting events and FotMob is proud to be a part of the journey. With 50 per cent of FotMob’s 22 million monthly active users worldwide belonging to Gen Z, there is a natural cross-over of our collective audiences that make this partnership the perfect match. Our elite-level coverage enhances this unique event for both players and fans. The creators love to check their ‘numbers’ as soon as they come off the pitch to see if they have bettered their teammates and opponents. Fans are equally engaged with player ratings and insights – demonstrated by the fact that last year FotMob became the most downloaded app on iOS in the UK on game day.”
Stuart Jones, Founder and Director of Upload Agency, which represents the Sidemen, said: “FotMob is the ultimate matchday companion for our teams of creators and millions of football fans around the world. This partnership further validates the event’s credibility, with FotMob providing the same comprehensive coverage it employs for top-tier leagues and competitions globally. Players and fans alike are consumed with FotMob’s live stats and insights – driving incredible audience engagement as they share and debate the data in real-time throughout the game.”
The 2026 Sidemen Charity Match will once again take place at Wembley Stadium, following its debut at the iconic venue last March. This year’s event sold out in under two hours, breaking the three hours taken for all 90,000 seats to be snapped up in 2025.
This year, in a first for the charity fixture, three of the seven Sidemen members – KSI, Miniminter and Behzinga – will be playing on the YouTube Allstars team alongside the likes of Morgan Burtwistle, known professionally as Angryginge, the live streamer and winner of the most recent series of I’m a Celebrity…Get Me Out of Here! Collectively, the creators involved have in excess of a billion social media followers.
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