FotMob – the matchday companion app usedby over 22 million football fans globally – has renewed its collaboration with the Sidemen as the Official Live Score Partner for the YouTube collective’s charity match at Wembley Stadium on April 18th. The event – which pits the Sidemen FC against a team of YouTube Allstars in a […]
Creative production company After Party Studios and social media star KSI have announced they will produce Race To The Top, a documentary series chronicling KSI’s move into English football ownership with Dagenham & Redbridge football club. It will initially debut on KSI’s YouTube channel this summer, reaching his 17 million subscribers worldwide and promoted across […]
Arcade, the management company behind The Sidemen, and creator funding company, Viewture, has launched Creator Access in EMEA, enabling direct ad sales alongside YouTube content. Creator Access offers another commercial route for brands seeking to engage high-quality creator content. Through Creator Access’s integration with YouTube, brands and advertisers will be able to benefit from direct […]
Arcade, the management company behind global phenomenon The Sidemen, has announced the appointment of Pete Cory as Chairman, marking the beginning of an exciting new phase for the company following investment from Lumina. Most recently serving as Managing Director for YouTube’s EMEA Partner Development division, Cory brings more than 35 years of experience at the […]
Arcade, the management company behind the social media personalities The Sidemen, has announced a seven-figure strategic investment from talent- and IP-led group Lumina Media to accelerate its expansion across EMEA. Founded in 2021 by Jordan Schwarzenberger, Sam Uwins and Aaron O’Neill, Arcade has set its sights on becoming a prevalent creator-first platform that offers creative […]
Cowshed Collective, the UK based entertainment studio and agency, is producing Season 2 of high-stakes reality series Inside for British YouTube stars The Sidemen. Season 1 streamed on YouTube, but the series will be moving to Netflix for its second season. The seven part-series is set to premiere globally on the streaming platform in early […]
The Police Intellectual Property Crime Unit (PIPCU) at City of London Police and anti-piracy agency Web Capio have seized domains that illegally hosted copyrighted content by YouTube supergroup the Sidemen. The domains, somuchcontent.com and sidemencommunity.co.uk, were linked to a site that hosted videos by the Sidemen, including those only available to watch with a subscription. […]