MiQ, the programmatic media partner, has announced the launch of MiQ Sigma, an AI-powered advertising technology trained on one of the world’s most connected data sets. MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. AI […]
Fremantle and Merzigo, the monetisation partner for streaming content, have renewed their collaboration with a multi-year, multi-channel agreement that sees an extension of the AVoD partnership and a new publishing arrangement. Under the extended partnership, Merzigo will publish a selection of Fremantle’s catalogue content on Fremantle-owned YouTube and Meta channels. The initial partnership saw Merzigo […]
Viavi Solutions and 3-GIS, a market-leading fibre network design and management software provider, have announced a partnership to empower businesses with faster, more accurate fibre fault location capabilities, while also leveraging customers’ existing Geographic Information System (GIS) investments. The combined solution, currently deployed at Windstream Wholesale, automates the current manual processes, offering significant advantages in […]
Counterpoint Research has revised down its 2025 global smartphone shipment growth forecast to 1.9 per cent YoY from the previous 4.2 per cent YoY, in light of the renewed uncertainties surrounding US tariffs. However, most regions will still likely see growth, except North America and China, according to Counterpoint Research’s Market Outlook Smartphone Shipment Forecast […]
Spafax has become the newest hybrid member of the British Association for Screen Entertainment (BASE) and DEGI: The Digital Entertainment Group International. They join the growing BASE and DEGI community, with 100+ organisations united in supporting and developing the Home Entertainment industry. Spafax is a provider of inflight entertainment (IFE). Specialising in content acquisition, creative production, technical […]
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is projected to reach $1.12 trillion (€0.98tn) by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, a strategic growth consultancy, has […]
Blue Lucy, a provider of media management and workflow automation solutions, has announced an extension of its relationship with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The new four-year agreement reaffirms Blue Lucy’s role in supporting Banijay Rights’ daily operations across its content portfolio. Blue Lucy’s BLAM platform – an integration […]
Zayo Europe has announced the delivery of a 100G Wavelength network for fellow infrastructure provider GNM. The network was built on Zayo Europe’s 800G-ready infrastructure, creating a low-latency and reliable route with a five working day delivery – a fast turnaround for long-haul optical connectivity. This new route enhances GNM’s European backbone and expands its […]
UK-based distributor DCD Rights has secured sales of more than 100 hours of drama titles to CEE ahead of their attendance at NEM and NATPE Budapest later this June. Profour (Hungary, Czech Republic and Slovakia) has acquired season 5 of My Life is Murder, starring Lucy Lawless, whilst seasons 1-4 have been acquired by BBC […]
Comscore, a specialist in measuring and analysing consumer behaviour, has announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot, a cloud-based campaign and order management platform. This collaboration brings Comscore’s person-level local live and DVR data into the Pilot system, enabling media buyers and sellers to evaluate and transact on audiences with […]